[Remote] Marketing Analytics & Operations

Note: The job is a remote job and is open to candidates in USA. Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are seeking a high-impact Marketing Analytics & Operations Manager to architect and scale their marketing data ecosystem, connecting marketing efforts to business outcomes and enabling smarter investments in the institutional crypto ecosystem.ResponsibilitiesOwn and evolve marketing data infrastructure, including Salesforce and integrated MarTech systemsWrite and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attributionBuild and maintain scalable dashboards and reporting frameworks across: Performance marketing, BDR outbound, Field & event marketingDevelop multi-touch attribution models and conversion tracking methodologiesAnalyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisionsServe as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrityAssess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scalePartner closely with Data teams to ensure data consistency and governance across systemsProduce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROIProvide actionable insights to support budget allocation, channel strategy, and campaign prioritizationConduct deep-dive analyses into client journeys, segmentation, and growth driversAct as a key partner to Marketing, Sales, BDR, and Relationship Management teamsTranslate business needs into data requirements and technical solutionsInfluence stakeholders through clear communication, strong storytelling, and data-backed recommendationsSkillsAdvanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insightsSalesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architectureMarketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutionsCross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomesOwn and evolve marketing data infrastructure, including Salesforce and integrated MarTech systemsWrite and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attributionBuild and maintain scalable dashboards and reporting frameworks across: Performance marketing, BDR outbound, Field & event marketingDevelop multi-touch attribution models and conversion tracking methodologiesAnalyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisionsServe as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrityAssess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scalePartner closely with Data teams to ensure data consistency and governance across systemsProduce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROIProvide actionable insights to support budget allocation, channel strategy, and campaign prioritizationConduct deep-dive analyses into client journeys, segmentation, and growth driversAct as a key partner to Marketing, Sales, BDR, and Relationship Management teamsTranslate business needs into data requirements and technical solutionsInfluence stakeholders through clear communication, strong storytelling, and data-backed recommendationsDeep understanding of the institutional crypto landscape and client lifecycleExperience evaluating and implementing MarTech tools and integrationsAbility to move fluidly between technical execution and strategic thinkingStrong storytelling skills—turning data into clear, compelling narratives for executives2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)Strong hands-on experience with SQL and data analysis (required)Experience building marketing dashboards, attribution models, and performance reporting systemsFamiliarity with institutional crypto, fintech, or financial services and how GTM operates in these environmentsA track record of building or improving data infrastructure and analytics frameworksA scrappy, ownership-driven mindset—comfortable wearing multiple hats and operating in a fast-paced environmentExperience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)Exposure to BI tools (e.g., Looker, Tableau, Hex)You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial systemCompany OverviewAnchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.anchorage.com.Company H1B SponsorshipAnchorage Digital has a track record of offering H1B sponsorships, with 6 in 2026, 16 in 2025, 7 in 2024, 1 in 2023, 9 in 2022, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.