[Remote] Marketing Analytics Lead

Note: The job is a remote job and is open to candidates in USA. Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. They are seeking a Marketing Analytics Lead who will be responsible for building attribution models, dashboards, and structured datasets to enhance the marketing team's understanding of member engagement. This role requires collaboration across various teams to optimize marketing strategies based on data-driven insights.ResponsibilitiesBuild and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagementDevelop standardized campaign performance dashboards for use by the marketing team for optimizationOwn funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop offDesign and analyze incrementality tests that isolate true lift from campaigns versus organic member behaviorPartner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendationsServe as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistentlySkillsBachelors degree in marketing or related field3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription contextProficiency in Tableau or equivalent BI toolAbility to build dashboards from scratch, not just maintain existing onesStrong SQL skillsComfort pulling data from multiple systems and sourcesWorking knowledge of attribution modeling methodologies and their tradeoffsExperience designing and interpreting A/B tests with statistical rigorFamiliarity with marketing technology and data platforms like Iterable, Braze, or equivalentAbility to work cross-functionally with technical teams including data engineering and productIntellectually curious about why people behave the way they do, and motivated to find the data that answers that questionComfortable building in ambiguity, including defining the right question before answering itStrong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholdersDetail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfectMotivated by mission; you want the work to connect to real health outcomes, not just marketing metricsCompany OverviewMarathon Health offers a proven solution for helping employers reduce the total cost of healthcare It was founded in 2004, and is headquartered in Winooski, Vermont, USA, with a workforce of 1001-5000 employees. Its website is https://www.marathon-health.com.Company H1B SponsorshipMarathon Health has a track record of offering H1B sponsorships, with 2 in 2026, 5 in 2025, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.