[Remote] Marketing Analytics Analyst, Sr.

Note: The job is a remote job and is open to candidates in USA. SCAN is a nonprofit health organization dedicated to improving care for older adults. The Senior Marketing Analytics Analyst will create marketing data strategies, implement reports, and provide insights to optimize marketing performance and support business growth.ResponsibilitiesCreate, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofingEnsure data integrity and compliance with privacy regulationsLead development and drive evolution of dashboards, reports, and KPIs to track marketing performanceCollect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)Create and organize complex data in excel spreadsheets to enable analysisCollaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectivesProvide actionable insights to improve customer acquisition, retention, and engagementSupport forecasting, budgeting, and ROI analysis for marketing initiativesEnsure data integrity and compliance with privacy regulationsSr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise)SkillsBachelor's Degree or equivalent experience requiredBachelor's degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master's preferred)5+ years in marketing analytics or related roleProven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)Expertise in digital media and direct-to-consumer marketing or comparable experienceShould have an understanding of digital campaign performance, attribution, and optimizationsShould have expertise in understanding consumer conversion funnelsExperience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is requiredExcellent written and verbal communication skillsFamiliarity with website analytics and reporting as it relates to digital marketingAbility to work and deliver multiple projects simultaneously on tight deadlinesExcellent organizational and project management skillsAdvanced MS Excel expertise (formulas, pivots, analyses)Experience with strategic planning is preferredAgency background is preferredGoogle AdWords, Analytics and Google Data Studio experience preferredSocial Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferredBenefitsWork Mode - RemoteAn annual employee bonus programRobust Wellness ProgramGenerous paid-time-off (PTO)Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holidayExcellent 401(k) Retirement Saving Plan with employer match and contributionRobust employee recognition programTuition reimbursementAn opportunity to become part of a team that makes a difference to our members and our community every day!Company OverviewAbout SCAN Keeping Seniors Healthy and Independent–that’s been our mission for more than 40 years. It was founded in 1977, and is headquartered in Long Beach, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.thescangroup.org/.