[Remote] Marketing AI Specialist

Note: The job is a remote job and is open to candidates in USA. Amplify is a leader in K–12 education, helping teachers enhance student learning experiences. As a Marketing AI Specialist, you will design and implement AI-enabled workflows, collaborate with technology teams, and optimize marketing operations using AI tools and automation.ResponsibilitiesAI Agent Development: Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketersWorkflow Automation: Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.)Cross-functional Collaboration: Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflowsPrompt Engineering & Governance: Develop a library of high-performing, standardized prompts and "Brand Voice" models to ensure output consistency across the teamTool Evaluation: Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data securityTraining & Enablement: Host "AI Office Hours" and workshops to upskill the marketing team on how to effectively use AI in their specific functionsContent Supply Chain Optimization: Automate the "repurposing" pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AIOperational Documentation: Build and maintain an internal "AI Playbook," ensuring every automated workflow is repeatableKPIs: Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrityAI Governance Partnership: Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and biasCoach: Coach and partner with each marketer through a progressive journey: from awareness, to first win, to regular AI integration, to full workflow transformation, to self-sufficiencySkillsAI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknessesLow-Code/No-Code: Mastery of automation platforms to connect APIsBasic Programming: While not a 'Developer' role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scriptsData Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models)5+ years of experience in SEO, AI, Marketing, Operations or similar fieldA portfolio of 'Builds'—show us the agents and/or automated workflows you've already deployedExperience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis)Bachelor's degreeBenefits401(k) planStock optionsCompetitive health insurance and mental health optionsBasic life insurancePaid time offParental leaveAccess to best-in-class development programsAnnual discretionary bonus that rewards individual and company performanceCompany OverviewAmplify helps teachers bring delight and rigor to students every day. It was founded in 2000, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.amplify.com.