[Remote] Marketing Admin

Note: The job is a remote job and is open to candidates in USA. Brilliant Infotech Inc. is a boutique marketing agency focused on family-oriented brands, seeking a full-time Marketing Admin to support the growth of both Brilliant and its sister company, FamFluence. The role involves managing outbound and nurture ecosystems, optimizing email sequences, and ensuring data integrity across platforms.ResponsibilitiesCampaign Architecture: Design and execute multi-stage outbound sequences in Apollo and lead-nurturing workflows in HubSpotData Management: Ensure seamless synchronization between Apollo and HubSpot, maintaining clean data and accurate lead sourcingCopywriting & Personalization: Write compelling, low-friction email copy that bypasses spam filters and resonates with our ICP (Ideal Customer Profile)A/B Testing: Constantly experiment with subject lines, send times, and CTAs to improve open and conversion ratesDeliverability Oversight: Monitor domain health, manage "opt-outs," and ensure we stay compliant with CAN-SPAM and GDPR regulationsReporting: Track and analyze KPIs (Open Rates, Reply Rates, Meeting Booked) to provide actionable insights to the sales teamTrack campaign timelines, deliverables, and deadlines to ensure projects stay on scheduleSupport team members with day-to-day project coordination and task managementMonitor basic marketing performance metrics (email engagement, social growth, campaign results)Assist with compiling analytics and reporting insightsSupport the back-end deliverables of the New Business Development Teams with email sequencing, list generation, buyer intentsIdentify opportunities to streamline administrative workflows and improve internal processesSkillsAt least one year of office/workplace experienceBachelor's degree in Marketing, Communications, Business, or a related fieldExcellent written and verbal communication skillsAbility to work collaboratively in a team environment and manage multiple projects simultaneouslyA proactive, self-starter attitude with a passion for staying ahead of trendsHighly organized, enjoys crossing things off your to-do listExcellent time managementAbility to foresee and mitigate challengesExcellent problem solving skillsAbility to thrive in a fast-paced work environmentGeneral knowledge and/or interest in the marketing, brand development and influencer spaceHubSpot: Deep understanding of Workflows, Lists, and CRM propertiesApollo: Experience with advanced filtering, sequence automation, and credit managementIntegrations: Proven ability or willingness to learn bridging the gap between prospecting tools and the core CRMBenefitsUnlimited PTOPaid time off between Christmas and New Year'sFabulous Fridays - Office closes at 3 pm!401K with a 3% company matchMedical, dental, and vision coverageMedical and Dependent Care FSALife InsuranceLong Term DisabilityCompany OverviewBrilliant Infotech Inc.(an AWS Partner) is an IT Services corporation providing Digital Transformation to public and private sectors. It was founded in 2007, and is headquartered in Edison, New Jersey, USA, with a workforce of 201-500 employees. Its website is http://brilliantinfotech.com.



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