[Remote] Marketing Account Manager

Note: The job is a remote job and is open to candidates in USA. demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. As a Marketing Account Manager, you will lead complex marketing accounts, focusing on website optimization and CRM strategy while ensuring alignment with client objectives.ResponsibilitiesStrategic Account Leadership: Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIsConsultative Partnership: Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutionsIntegrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departmentsWeb Optimization Oversight: Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiencyCRM & Lifecycle Management: Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturingCross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic visionFull-Cycle Project Management: Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancementsOperational Excellence: Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budgetGrowth & Innovation: Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivotsPerformance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behaviorSkills3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clientsA strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journeyProven ability to look at a project and see the 'big picture'—you should be comfortable discussing LTV, conversion funnels, and data integrationExperience working with CRM platforms and an understanding of how they integrate with web properties to drive conversionsExpert-level ability to manage cross-functional teams and complex timelines without losing sight of the detailsExceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authorityMust bring a high level of 'proactive energy'—we want someone who is genuinely excited by solving puzzles and exceeding client expectationsBachelor's degree in Marketing, Communications, Business, or a related technical fieldBenefitsHealth coverage and other health & wellness benefits via BCBSVision careDental coverage (Delta Dental)Paid paternity & maternity leaveLife+disability insurance401(k) matchingPaid time-off, including 14 paid holidays.Great work-life balance & positive company culture.Team contests/ competitions to earn rewards.Team happy hours.Business casual dress code.Company laptop, full tech stack+tools, and other resources provided by demandDrive.Company OverviewEnterprise sales & marketing solutions powered by technology and expertise you can’t find in-house. It was founded in 2011, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 201-500 employees. Its website is http://demanddrive.com/.