[Remote] Manager, Video & Audio Media Buying

Note: The job is a remote job and is open to candidates in USA. Care.com is the world's largest online platform for finding and managing family care. The Manager of Video & Audio Media Buying will drive growth through strategic media buying across various channels, manage external agencies, and optimize campaigns to achieve business objectives.ResponsibilitiesDevelop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retentionCollaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectivesStay ahead of industry trends and incorporate innovative approaches to video media planning and buyingLead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platformsProvide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvementMonitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goalsOversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiencesUtilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategiesConduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approachesManage and track day-to-day media spend, holding agency accountable to forecastLead the development and implementation of measurement frameworks to assess the effectiveness of video/ audio media campaigns, focusing on attribution and ROIWork with internal data analytics teams to develop robust models for media mix optimization and multi-touch attributionEnsure accurate reporting and analysis of campaign performance, including reach, frequency, conversions, and customer acquisition costsConnect the dots from video/audio media spend to both immediate direct response and long-term brand equity growthDesign and implement A/B and multivariate testing strategies to identify the most effective creative, targeting, and media mix combinationsFoster a culture of continuous experimentation and learning, partnering with creative teams to develop and test variations of existing creativeExplore, evaluate and expand new video/ audio concepts or formats, exploring new ways into our business through creative evolutionLead competitive analysis in partnership with the media agency and make recommendations for Care.comPartner with cross-functional teams to develop and refine creative assets, ensuring alignment with video and audio media strategies, and short and long-term performance objectivesCommunicate effectively with senior leadership, providing regular updates on campaign performance, campaign insights, competitive insights and strategic recommendationsServe as a thought leader within the organization on all things related to video and audio media, breaking down functional silos, driving education and best practicesSkills5-7 years of experience in video media buying and strategy, with a strong emphasis on Linear TV, OTT, digital video and audio in a direct-to-consumer environmentProven experience managing external media buying agencies, including strategy development, campaign execution, and performance optimizationFamiliarity with media and audio buying platforms, analytics tools, and digital marketing technologiesStrong understanding of video and audio media attribution, measurement, and testing methodologies, including multi-touch attribution and media mix modeling. Able to connect media buys to both immediate direct response and long-term brand building impactDemonstrated expertise in planning and optimizing video media campaigns to achieve specific business objectives, with a track record of driving growth and ROIAble to glean quantitative insights from large amounts of data. Proficient in ExcelStrong project management skills, with exceptional attention to detail, to effectively manage multiple projects simultaneously and meet tight deadlinesExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex information to partners and senior leadershipStrong sense of ownership of your work and its outcomes, with a thorough understanding of the business that informs how you prioritize, problem-solve and leadHave a strong bias toward action; able to prioritize momentum over perfection in a fast-moving environmentCan work independently with minimal oversight while knowing when to escalate, ask questions or pull in the right resourcesBachelor's degree in Marketing, Advertising, Communications, or a related field; advanced degree preferredBenefitsAnnual bonusesShort- and long-term incentivesHealth insurance coverageLife, and disability insuranceA generous 401K employer matching programPaid holidaysPaid time off (PTO)Company OverviewCare.com is where families go to find care and where caregivers go to find meaningful work. It was founded in 2006, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.care.com.Company H1B SponsorshipCare.com has a track record of offering H1B sponsorships, with 3 in 2026, 17 in 2025, 8 in 2024, 21 in 2023, 20 in 2022, 25 in 2021, 12 in 2020. Please note that this does not guarantee sponsorship for this specific role.