[Remote] Manager, Social Media & Community

Note: The job is a remote job and is open to candidates in USA. WeRoad is a tech-enabled group-travel company focused on connecting people through curated travel experiences. They are seeking a Manager for Social Media & Community to own organic social channels, manage community engagement, and drive influencer campaigns while ensuring the brand's voice is culturally relevant and engaging.ResponsibilitiesOrganic social, end to end: plan, write, produce, and publish across the US social channels (Instagram,TikTok and Facebook Group). You own the calendar, the posting, the replies, the DMs, and the comment section. Community management is the job, not an afterthoughtCreator & influencer campaigns: source, brief, and run influencer and creator partnerships — from content collabs to hosting trips for their followers — and measure them on engagement and converted passengersLifecycle & community email: own lifecycle and community email (newsletters, nurture flows, post-trip and re-engagement) with real segmentation by audience, behavior, and trip interest. This is the pre-purchase and retention side of emailCreative & cultural relevance: WeRoad earns attention by being culturally relevant. You'll spot trends, formats, and moments early and move fast because reactive content is part of the rhythmReporting & segmentation: close the loop on everything you ship — audience growth, engagement rate, email performance by segment, creator ROI — and update the team regularly. You should have a strong point of view on what to do more of and what to cutBe the face of WeRoad socials: comfortable and confident on camera, you'll front and produce engaging content (Reels, TikToks, stories, live formats) that brings the brand's voice and personality to life across our social channelsSkills3+ years running organic social and community for a consumer brand people actually care about — ideally one with a distinct, non-corporate voiceYou're a genuinely good writer with taste. You can be funny without being cringe and on-brand without being safeA natural on-screen presence and a love for storytelling, paired with an instinct for what makes content resonate. You stay on top of platform trends and formats, and you're not afraid to put yourself out there to build genuine connection with the WeRoad online communityHands-on email marketing experience: building segments, writing flows, and reading the numbersExperience briefing and managing creators/influencers and judging them on outcomesComfort with analytics — you instrument what you ship and report honestly, including when something flopsAuthorized to work in the USYou've grown a US audience from scratch beforeShort-form video editing and a feel for TikTok-native formatsTravel, lifestyle, or experience-brand backgroundA note on our audience: US search intent skews female while early US bookings skew male. We want someone who can read that gap and build content and creator strategy that closes it — call it out in your application if you have a viewBenefits401(k) with employer matchingHealth & Dental insurance$1,400/year travel discount in our WeRoad trips!Trust-based holidays – Performance over hours. We recommend 4 weeks per year.$3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).Performance-based bonus – Discretionary, based on your results and company performance.$1,000 wedding bonusOne-off bonus at 5 yearsOngoing learning opportunitiesCompany OverviewWeRoad is a traveltech company that offers a group adventure travel platform specifically designed for solo travelers. It was founded in 2017, and is headquartered in Milan, Lombardia, ITA, with a workforce of 51-200 employees. Its website is https://www.weroad.com.