[Remote] Manager, Social & Content Strategy

Note: The job is a remote job and is open to candidates in USA. Walters Hospitality is a growing portfolio of wedding and event venues dedicated to making life's most important celebrations feel effortless and unforgettable. They are seeking a Social & Content Lead to oversee social strategy, editorial content, and community engagement across their venues and brands, ensuring a distinct social voice and effective content calendar. This role involves both strategy and execution, requiring a blend of creativity and analytical skills.ResponsibilitiesOwn the Voice: Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone elseRun the Engine: Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standardsLive in the Community: Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcomeMake Scroll-Stopping Content: Script, storyboard, direct, and edit the short-form video and other high-engagement formats that couples actually stop forGrow Owned Media: Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an adBuild Partnerships & Earn Press: Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentionsProve It: Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and whySkills5+ years running performance-oriented social, ideally across multiple accounts, locations, or brands in a B2C worldA distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plusA creative eye and a creator's skillset — you're plugged into culture and intuitively know what will make people stop, feel, and shareComfortable hosting and on-screen, with the charisma and authenticity to carry the brand — plus the basics of framing, mobile lighting, and audioNative fluency across Instagram, TikTok, and Pinterest, and a habit of being early to trends rather than chasing themWorking knowledge of SEO and emerging AI-driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touchFluent in tools like Canva, CapCut, Premiere, Later, Sprout Social, HubSpot, and native app editorsGenuine passion for weddings, hospitality, and events — bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand settingBenefitsAnnual or quarterly bonusTeam performance incentives, including educational opportunities, bonuses, and team outings85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverageUnlimited PTODevice & Phone Stipend401(k) with 4% Company MatchCompany OverviewSince our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. It was founded in 2006, and is headquartered in Texas, South Carolina, USA, with a workforce of 501-1000 employees. Its website is https://waltersweddingestates.com.