[Remote] Manager, Product and Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. Franki is an innovative app helping people discover restaurants and earn rewards. They are seeking a Manager, Product & Marketing Analytics to build and scale their measurement engine, owning analytics across product, marketing, and rewards to optimize performance and incentives.ResponsibilitiesLead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the companyBuild and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data EngineeringRun robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advanced methodsOwn funnel, cohort, retention, and rewards analytics (cashback, Adventures/Gigs, action incentives); identify leaks, quantify opportunities, and propose optimized reward structuresStand up omnichannel marketing measurement across lifecycle, partners/affiliates, paid social/search, and influencers; lead incrementality and attribution frameworksDevelop LTV, payback, forecasting, and rewards economics models to guide roadmap, budget allocation, portfolio mix, and CAC/LTV guardrailsPublish weekly and monthly executive readouts with decision-ready insights; influence prioritization, staffing, and budget decisionsEnsure data quality and integrity through tracking requirements, validation, anomaly detection, and fraud/abuse monitoring (velocity, collusion, partner attribution, CPA integrity)Build self-serve semantic layers and Looker dashboards that enable teams to independently answer key questionsSkillsBS/BA in a quantitative field (Statistics, Economics, Computer Science, Engineering, Data Science) or equivalent; MS a plus3+ years in product, growth, or marketing analytics, incentives/loyalty analytics, or data science, with 1+ years in a lead or ownership roleAdvanced SQL and Python (pandas, statsmodels, causal inference); experience building scalable dashboards and pipelines in BigQuery and LookerExpertise in experimentation design: A/B tests, CUPED, geo/holdouts, power analysis, uplift modeling; familiarity with experimentation platforms like Eppo, Statsig, or LaunchDarklyStrong analytics and modeling skills: LTV, propensity, churn/survival, MMM, budget/payout optimization, and causal inference methodsProduct and marketing analytics experience: funnels, retention, cohorting, lifecycle measurement, attribution, channel mix/ROAS, and audience targetingStrong product sense with the ability to translate complex data insights into clear, actionable recommendations that drive product and growth decisionsComfortable operating at both altitude (strategy, exec forums) and depth (hands‑on SQL/Python)Excellent written storytelling; exec‑ready visuals and clear recommendationsAbility to manage multiple high‑stakes initiatives simultaneously; thrive in a fast‑paced startupCollaborate effectively across time zonesBenefits100% covered healthcare, dental, and vision benefits for employees15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec)11 public holidays per year401(k)Computer & technology equipment applicable to your role$20 (Tax-free) to cover home office expensesCompany OverviewFranki is the most rewarding way to find rewarding experiences. It was founded in 2018, and is headquartered in Long Beach, California, USA, with a workforce of 11-50 employees. Its website is https://befranki.com.Company H1B SponsorshipFranki has a track record of offering H1B sponsorships, with 1 in 2025, 2 in 2024. Please note that this does not guarantee sponsorship for this specific role.