[Remote] Manager, National & SME Growth

Note: The job is a remote job and is open to candidates in USA. Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across their national newsletter portfolio and a new SME audience growth initiative. This strategic role focuses on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.ResponsibilitiesOwn subscriber growth targets across Axios’s national newsletter portfolioExecute acquisition strategies across paid, owned, and earned channelsMonitor audience composition, growth performance, and acquisition efficiencyContribute insights and recommendations to weekly growth reportingLead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platformsDrive diversification away from concentrated acquisition channelsEstablish and optimize CAC and conversion benchmarks by audience segmentPartner with Creative on campaign messaging and assetsBuild and validate a new SME audience acquisition modelRun experiments around audience-product fit and conversion economicsPartner cross-functionally with Editorial, Product, Revenue, and PDT teamsMake data-driven recommendations on what to scale, refine, or retireSupport national audience expansion through distribution partnershipsPartner with Lifecycle Marketing on onboarding, engagement, and retention initiativesUse AI-enabled workflows to improve experimentation, analysis, and campaign executionSkills6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketingProven experience growing subscription, membership, or first-party audience businessesDeep paid media expertise across Meta, Google, LinkedIn, and emerging channelsStrong analytical skills across CAC, LTV, attribution, and funnel optimizationExperience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)Experience launching or scaling new growth initiatives or audience programsBenefits401(k) with employer matchRobust PPO and High Deductible health insurance options on the Blue Cross Blue Shield networkEmployer Health Savings Account (HSA) contribution for the high deductible health plan optionDental and vision coveragePrimary caregiver 12-week paid leaveGenerous vacation policy, plus holidaysOne mental health day per quarterAnnual learning and development stipend$100 monthly work-from-home stipendTele-mental health services through HeadspaceOneMedical membership, including telehealth servicesPersonal health advocacy resources through HealthAdvocateInclusive fertility, hormonal health, and family-forming benefits through Carrot FertilityAccess to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergenciesIncreased work flexibility for parents and caretakersVirtual company-sponsored social eventsA strong and positive work environmentA commitment to an open, inclusive, and diverse work cultureCompany OverviewWe are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible. It was founded in 2016, and is headquartered in Arlington, Virginia, USA, with a workforce of 501-1000 employees. Its website is https://www.axios.com.