[Remote] Manager, Marketing Content and Copy

Note: The job is a remote job and is open to candidates in USA. DeVry University is dedicated to closing the opportunity gap and preparing learners for careers shaped by technological change. The Manager, Marketing Content & Copy plays a critical role in developing and executing content strategies that enhance brand awareness and engagement, while leading a team of copywriters and collaborating with various stakeholders.ResponsibilitiesDevelop engaging, audience-focused copy for a variety of marketing materials, including brand campaigns, webpages, paid media, paid search, email campaigns, and other marketing initiativesServe as a champion and steward of the DeVry brand voice, tone, messaging, and personality, ensuring consistency and quality across all content and marketing channelsPartner closely with the Brand team to develop and execute integrated marketing campaigns, strategic initiatives, and content that strengthens brand awareness, engagement, and affinityCollaborate with cross-functional stakeholders, including Product, Academics, Marketing, Compliance, and other subject matter experts to translate complex information into clear, compelling, and accurate marketing contentLead, manage, coach, and provide direction to contract copywriters, ensuring high-quality output, brand consistency, and adherence to deadlinesDevelop and optimize content using advanced SEO copywriting best practices, including keyword integration and alignment, on-page optimizations, content structure and readability, internal and external linking strategies, and EEAT principles to improve organic visibility and engagementEdit and proofread content to ensure accuracy, clarity, consistency, grammatical correctness, and alignment with brand standardsDevelop brand-focused content that supports strategic marketing objectives, audience engagement, website traffic, inquiries, and enrollment goalsEnsure all content adheres to university compliance requirements, regulatory standards, and approved messaging guidelines while maintaining accuracy and brand integrityManage multiple projects simultaneously in a fast-paced environment, demonstrating strong ownership, sound judgment, adaptability, and the ability to effectively prioritize competing demands while maintaining high-quality standardsIdentify opportunities to improve content effectiveness, streamline processes, and contribute innovative ideas that advance marketing and brand objectivesSupport and attend DeVry’s annual commencement and DeVry Day events through webpages, event materials, video and testimonial support, and on-site event executionSkills5-8+ years of experience in content marketing, copywriting, brand content, communications, or related fields with 2+ years of experience leading, mentoring, or managing the work of writers, freelancers, agencies, or content contributorsBachelor's degree in marketing, communications, English, journalism, or a related fieldProven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, social media, advertising, and brand marketing initiatives with exceptional writing, editing, proofreading, and storytelling skillsDemonstrated experience leading projects, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributorsWell-versed in SEO principles, SEO copywriting techniques, and digital marketing best practicesExperience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms. Must be highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)Demonstrated ability to leverage AI-powered tools responsibly and effectively to enhance content development, productivity, research, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standardsStrong attention to detail and project management skills with the ability to think strategically, collaborate cross-functionally, problem solve, and consistently deliver high-quality, innovative work in a fast-paced environmentExperience creating content within a highly regulated industry such as higher education, healthcare, financial services, or insurance is a plusBenefits401k with up to 6% company matchTuition assistance and career development opportunitiesRemote & hybrid opportunitiesComprehensive health coverage (medical, dental, vision, and mental health)FSA/HSA options, disability & life insuranceThis position is eligible for an annual incentive bonus.Company OverviewFostering student learning through high-quality education integrating technology, science, business and the arts. It was founded in 1931, and is headquartered in Springfield, Illinois, USA, with a workforce of 1001-5000 employees. Its website is http://www.devry.edu.