[Remote] Manager, Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. Existence is seeking a Manager of Lifecycle Marketing to build and oversee the customer lifecycle engine. This role involves designing strategies, implementing tools, and launching playbooks in collaboration with Product Marketing, while focusing on metrics and continuous improvement.ResponsibilitiesDesign and own the full lifecycle framework: waitlist nurture, onboarding, activation, habit formation, retention, monetization, and win-backBuild and launch multi-channel programs (email, push, in-app, SMS) with meticulous attention to segmentation, triggers, copy, and logicMaintain a master map of every lifecycle touchpoint and segment — keeping it current as the product evolvesBalance speed and rigor in a pre-launch environment while also using product data to inform the go forward retention strategyRun a disciplined experimentation cadence — defining hypotheses, test parameters, and success criteria before every test launchesTreat launched programs as starting points, not endpoints; maintain a prioritized backlog of optimizations and work through it systematicallyDocument every experiment, result, and learning in a structured format so institutional knowledge compounds over timeServe as the primary HubSpot owner — deep expertise in workflows, segmentation, contact properties, lead scoring, lifecycle stages, and reportingArchitect workflow logic that is clean, well-documented, and maintainable; enforce naming conventions and data hygiene standards across the instanceQA all triggers, segments, and personalization tokens before launch — rigorous QA to ensure no broken logic going liveDefine lifecycle KPIs (activation, retention, LTV, churn) and build dashboards that give real-time visibility into program healthEstablish a rigorous reporting rhythm with consistent templates and clear commentary on trendsPartner with Product, Engineering, and Data on instrumentation and experimentationPartner with Product Marketing to operationalize positioning, feature launches, and value propositions across lifecycle touchpointsSkills5+ years of lifecycle or CRM marketing experience, ideally in subscription or consumer appsProven track record building lifecycle programs from zero to a full, high-performing programDeep, hands-on HubSpot expertise — workflows, segmentation, lead scoring, lifecycle stages, reporting; certifications a plusExceptional organizational skills: you naturally maintain structured systems across many simultaneous projects without losing detailsMeticulous eye for detail — you QA your own work relentlessly and hold a high bar for accuracy in everything from copy to workflow logicContinuous iteration mindset backed by strong analytical skills; experience building dashboards in Tableau, Looker, or similarExperience with additional lifecycle tools (Salesforce, Pardot, Klaviyo, Braze, Iterable, etc.)Clear, precise communication — your briefs, docs, and readouts leave no room for ambiguityCompany OverviewExistence is a Time Intelligence platform designed to help you fully account for every dimension of your time and turn that data into actionable insight. It was founded in undefined, and is headquartered in Los Angeles, CA, US, with a workforce of 11-50 employees. Its website is https://www.existence.io.