[Remote] Manager, Digital Media – Programmatic

Note: The job is a remote job and is open to candidates in USA. Hawthorne Advertising is a data-driven performance marketing agency providing innovative marketing solutions. The Manager, Digital Media – Programmatic is responsible for executing and optimizing programmatic media campaigns, serving as a subject matter expert while collaborating with internal teams and external partners to drive client performance outcomes.ResponsibilitiesLead, execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platformsOversee campaign setup, QA, launch execution, and ongoing optimization strategy across assigned accountsAnalyze campaign performance data and proactively identify optimization opportunities related to:Targeting strategyBid managementInventory sourcingCreative performanceAudience segmentationSupply path optimizationDevelop strategic performance recommendations and present insights to relevant stakeholdersManage campaign budgets, pacing, forecasting, and financial stewardship across multiple campaignsCollaborate with analytics, account, creative, and media planning teams to ensure integrated campaign execution and alignment with broader media objectivesBuild and maintain relationships with publishers, SSPs, and media vendors to evaluate inventory opportunities and emerging solutionsNegotiate, activate, and manage:Private Marketplace (PMP) dealsProgrammatic Guaranteed (PG) dealsStrategic publisher partnershipsEvaluate publisher proposals and inventory opportunities to ensure alignment with client KPIs, audience strategy, and media quality standardsMonitor inventory quality, brand safety, fraud prevention, and viewability performance across campaignsMentor and support junior team members by providing guidance on campaign management, troubleshooting, optimization approaches, and platform best practicesStay current on evolving programmatic technologies, platform capabilities, privacy regulations, and industry trendsSupport testing initiatives and innovation efforts across audience strategy, measurement, creative formats, and inventory approachesAssist leadership in developing programmatic best practices, workflows, and operational efficienciesComplete additional duties and projects as assigned based on company needsSkillsBachelor's degree with 3-6+ years of experience in digital media, with a primary focus on programmatic advertisingDemonstrated experience leading and optimizing complex programmatic campaigns across multiple verticals and KPIsAdvanced hands-on proficiency with DSPs including: The Trade Desk Amazon DSP & additional enterprise programmatic buying platforms preferredStrong understanding of: Audience targeting and segmentation strategies, Inventory sourcing and supply path optimization, Advanced bidding methodologies, Measurement frameworks and attribution models, Budget forecasting and pacing strategy, Data integrations and audience onboardingProven ability to independently develop optimization strategies and drive performance improvements at scaleExperience negotiating and activating: Private Marketplace (PMP) deals, Programmatic Guaranteed (PG) deals, Preferred Deals and direct publisher partnershipsStrong understanding of publisher ecosystems, inventory quality, viewability, brand safety, and supply-side dynamicsExperience collaborating directly with publishers, SSPs, and media vendors to secure strategic inventory opportunitiesWorking knowledge of broader digital media channels to support integrated campaign planning and executionAdvanced proficiency in Excel for pacing, forecasting, performance analysis, and data validationStrong proficiency in PowerPoint for executive-level and client-facing presentationsStrong analytical thinking, communication, organizational, and problem-solving skillsAbility to manage multiple accounts, campaigns, and priorities simultaneously in a deadline-driven agency environmentAgency experience strongly preferredBenefitsFinance Resource PlanningLunch and Learns - Including 401k planning and more!Paid Legal Services with Rocket Lawyer - Elder Care and Family Support ResourcesFlexible Vacation PolicyBereavement BenefitsGrowth and Development ProgramMentorship ProgramRemote or Hybrid Working OptionsFamily, Spouse and Single Health, Dental, Vision Insurance options - Includes Telehealth ServicesHealth Savings Account - Family, Spouse, SingleFlexible Spending Account - Medical and Dependent Care optionsHawthorne Paid and Voluntary Life Insurance optionsAll Work at Home Equipment is provided - Laptop, Motors, Etc.Paid Community Hours - Renews AnnuallyCompany OverviewHawthorne Advertising offers direct and brand response advertising with a focus on analytics and performance marketing. It was founded in 1986, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://hawthornedirect.com.