[Remote] Manager, Customer Marketing

Note: The job is a remote job and is open to candidates in USA. Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. The Manager, Customer Marketing is responsible for owning the end-to-end lifecycle marketing strategy for Brinks Home’s customer base, driving engagement, loyalty, revenue expansion, and retention within the home security business.ResponsibilitiesOwn and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retentionDevelop initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journeyIdentify friction points and opportunities within the customer lifecycle and translate insights into scalable marketing programsAlign lifecycle strategy with broader company objectives and RMR growth targetsLead end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channelsDesign and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analyticsEstablish clear KPIs and reporting frameworks; translate performance results into actionable recommendationsContinuously optimize programs based on data, customer behavior, and business impactPartner with cross-functional teams to drive:Upsell and cross-sell initiatives (e.g., add-ons, premium services)Move-related retention strategiesChurn prevention and extension programsSubscription add-on programs (e.g., Brinks Home Plus or similar offerings)Monitor disconnect trends and proactively recommend interventions to protect revenueServe as the lifecycle marketing point of view in cross-functional forumsPartner closely with Customer Experience, Product, Operations, BI, and Finance to align promotions, targeting logic, offer strategy, and service considerationsProactively surface risks, dependencies, and trade-offsDrive alignment and influence decision-making without formal authorityClearly articulate business problems, recommendations, and expected impact in leadership meetingsLead structured, outcome-driven meetings with defined objectives and next stepsCommunicate complex initiatives succinctly and confidently to executive stakeholdersMove beyond reporting data to providing insights and directionLead, coach, and develop a high-performing customer marketing teamSet clear expectations and hold team members accountable for outcomes and qualityDelegate effectively while maintaining visibility into priorities and executionBuild processes that enable scale and reduce reworkSkills5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business modelProven track record of driving revenue growth, upsell performance, and retention improvements at scaleExperience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reportingExperience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomesStrong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendationsDemonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance)Excellent written and verbal communication skills with strong executive presence and the ability to influence senior stakeholdersHands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar toolsExperience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaignsExperience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurementExperience driving subscription upsell, cross-sell, and retention models in recurring revenue businessesExperience operating in PE-backed, high-growth, performance-driven environments with strong accountability to financial targetsStrong strategic thinking and business acumen with the ability to connect marketing initiatives to company performanceCustomer-centric mindset with focus on lifetime value, engagement, and retentionStrong prioritization and data-informed decision-making skillsHigh ownership and accountability for resultsCollaborative leadership style with the ability to influence without direct authorityBenefitsMedicalDentalVision401(k) with Employer MatchPaid Time Off & Paid HolidaysHSA/FSALife & AD&D InsuranceDisability CoverageMaternity/Parental LeaveMental & Physical Health BenefitsEmployee Resource GroupsVolunteer HoursDiscounted Equipment & MonitoringEmployee Referral ProgramCompany OverviewBrinks Home, headquartered in Dallas, Texas, stands for platinum-grade protection. It was founded in 1994, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://brinkshome.com/.