[Remote] Manager, Channel Marketing (Client facing) (Remote)

Note: The job is a remote job and is open to candidates in USA. Transamerica is a leading financial services company that focuses on helping people achieve financial freedom. They are seeking a Manager of Channel Marketing to design and implement marketing campaign strategies that promote the sale of their products and services, while driving engagement with financial professionals.ResponsibilitiesPartner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metricsLead staff in the design, build, and implementation of multiple complex and concurrent campaignsReview addressable market to define target audiences and create programs that drive engagement relevant to the audienceTrack and evaluate program effectiveness using qualitative and quantitative methodsEnsure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as neededCollaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellenceServe as internal escalation point for campaign related issuesSkillsBachelor's degree in marketing, business, communications or equivalent experienceEight years of marketing communications, digital marketing, or project management experienceThree years of marketing experience in financial services or a related industryThorough understanding of traditional and digital platformsExperience managing projects/processesBroad experience developing and executing digital campaigns and complex projectsTechnical acumen to design campaigns that optimize the use of marketing platformsAnalytical and decision-making skills to identify and prioritize critical issuesCreative thinkerExcellent communication and relationship building skillsOrganizational skills to manage multiple projects in a fast-paced environmentTeam lead/supervisory experienceIntermediary or institutional experienceFamiliarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, WorkfrontExperience in change managementFINRA Series 7 (for roles supporting mutual funds)BenefitsAnnual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretionPension Plan401k MatchEmployee Stock Purchase PlanTuition ReimbursementDisability InsuranceMedical InsuranceDental InsuranceVision InsuranceEmployee DiscountsCareer Training & Development OpportunitiesPaid Time Off starting at 160 hours annually for employees in their first year of service.Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).Be Well Company holistic wellness program, which includes Wellness Coaching and Reward DollarsParental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.Adoption AssistanceEmployee Assistance ProgramBack-Up Care ProgramPTO for Volunteer HoursEmployee Matching Gifts ProgramEmployee Resource GroupsInclusion and Diversity ProgramsEmployee Recognition ProgramReferral Bonus ProgramsCompany OverviewTransamerica is a private holding company that provides services for various life insurance companies and investment firms. It is a sub-organization of Aegon. It was founded in 1904, and is headquartered in Cedar Rapids, Iowa, USA, with a workforce of 5001-10000 employees. Its website is http://www.transamerica.com.