[Remote] Manager, Analytics
Note: The job is a remote job and is open to candidates in USA. Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. They are looking for a Manager, Analytics to lead their Data + Analytics team, focusing on turning data into actionable insights for B2B accounts. The role involves establishing reliable reporting, performance analysis, and collaboration with account teams to enhance media performance and measurement frameworks.ResponsibilitiesBuild and maintain client-facing performance reporting: clean, accurate, on timeConnect and validate data sources across paid, organic, earned, and CRM channelsManage reporting continuity through data infrastructure evolvesQA your own work. You don't ship until you've verified the numbers make senseIdentify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatchesMove beyond report delivery into actual analysis: what's working, what's not, what should changeProvide synthesized, actionable insights to account teams and (on some accounts) directly to clientsContribute to measurement planning and KPI frameworks as those conversations mature on your accountsContribute to the refinement and redevelopment of proprietary measurement frameworks, including Walker Sandsβ Outcome-Based Marketing (OBM modelWork closely with teams to understand client context and prioritiesPartner with teams to translate data and insights into actional recommendations for clientsParticipate in client conversations as needed (varies by account)Contribute to the DATA practice's evolving standards for reporting, measurement, and analytics deliverySkills5β7 years in marketing analytics, insights, or performance measurement β B2B experience strongly preferredAgency experience β you understand the client service context and what it means to own accountsStrong proficiency in dashboard and reporting tools: Looker Studio and/or TableauExperience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or SalesforceWorking SQL β enough to pull data, investigate discrepancies, and not be blocked by a queryA track record of working autonomously on a defined book of work β you manage your own queueClear written and verbal communication β you can explain a data problem to someone who isn't in the weeds with youExperience with data aggregation/connector toolsFamiliarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt β you don't need to build pipelines, but you cannot be afraid of oneB2B performance marketing background β you understand the lead gen funnel, MQLs, pipeline attribution, and why those metrics matterExperience contributing to measurement strategy or KPI framework developmentComfortable in client-facing conversations when neededComfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the businessBenefitsComprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.Employer-matched 401(k) and access to financial planning services.Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.Clear career paths, mentorship programs, and learning events to help you grow professionally.Company OverviewWalker Sands is a B2B marketing agency focused on accelerating growth. It was founded in 2001, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.walkersands.com/.