[Remote] Lifecycle & Retention Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Princeton Medspa Partners (PMP) is the leader in acquiring and growing aesthetic and cosmetic medical clinics in the country. They are seeking a Lifecycle & Retention Marketing Manager to own and execute the lifecycle marketing strategy, manage clinic-level CRM strategies, and optimize performance metrics to drive client retention and lifetime value.ResponsibilitiesOwn and execute PMP's lifecycle marketing strategy across Email and SMSBuild and optimize automated journeys: lead nurture, missed opportunity recovery, appointment reminders, post-visit follow-ups, rebooking, cross-sell and upsell, membership and loyalty engagement, win-back and reactivationManage campaign calendar across clinics, aligned to promotions, memberships, and local initiativesTailor lifecycle and CRM strategies by clinic, accounting for local market dynamics, client mix, provider specialties, and performancePartner with clinic managers and the Growth Team to ensure campaigns are locally relevant and operationally executableBalance centralized best practices with clinic-specific customization to maximize performanceOwn core retention KPIs: retention rate, client LTV, rebooking rate, frequency, churn reduction, CTR, CVR, deliverability, and revenue per sendDrive LTV growth through improved rebooking cadence, cross-service adoption, and membership penetrationContinuously test and optimize messaging, timing, offers, and segmentationMonitor list health, compliance, and deliverabilityPartner with PMP's data agency to enhance lifecycle reporting, attribution, and incrementality measurementCollaborate on LTV modeling, cohort analysis, and advanced segmentationLeverage PMP's CDP to personalize messaging and trigger campaigns based on real-time behavior: calls, bookings, treatments, no-showsDeliver clear, actionable reporting tied to revenue impactSkills5+ years of experience in retention, lifecycle, or CRM marketingHands-on experience with Email and SMS platforms (GHL preferred; Klaviyo, Braze, or Iterable a plus)Experience building and owning retention programs across a multi-location or multi-brand portfolioStrong analytical skills with experience in data and reporting toolsProven track record of driving revenue through retention channelsExcellent project management and cross-functional communication skillsCompany OverviewWe are industry outliers with an unprecedented team of aesthetic pioneers and thought leaders who bring decades of combined experience and proven track records to every partnership. It was founded in 1996, and is headquartered in Branford, Connecticut, USA, with a workforce of 201-500 employees. Its website is https://princetonmedspapartners.com.