[Remote] Lifecycle Product Marketing Director

Note: The job is a remote job and is open to candidates in USA. Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. The Lifecycle Product Marketing Director will own the end-to-end customer journey narrative and motion for the Alteryx One platform, focusing on customer onboarding, adoption, expansion, and renewal to drive retention and growth.ResponsibilitiesPartner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey—identifying post-sale customer stages, defining key moments that matter, and building messaging and positioning that guides customers from onboarding to advocacyDefine and maintain a lifecycle marketing framework—spanning onboarding, adoption, expansion, renewal, and advocacy—aligned to the Alteryx One platform and customer segmentsDevelop stage-specific messaging and value propositions that resonate with buyers and users at each phase of the customer journey, from first use to enterprise scaleMap customer milestones and inflection points to product capabilities, ensuring marketing investments are anchored to real adoption drivers and retention leversIdentify and articulate segment-specific lifecycle needs—across industries, personas (data analysts, IT leaders, business users), and customer maturity levelsPartner with Product, Customer Success, and Education teams to build scalable onboarding experiences that accelerate time-to-value and reduce early churnDeeply understand Alteryx One product adoption metrics and develop GTM strategies—including campaigns, content, and in-product messaging—that help customers activate features, build habits, and achieve measurable success outcomesCreate adoption-focused nurture programs that guide customers from initial setup to confident, habitual use of Alteryx One across their organizationDefine and track adoption health metrics—including feature activation, engagement milestones, and usage depth—and translate insights into actionable marketing responsesDevelop customer segmentation models that power personalized lifecycle communications and surface upsell and cross-sell opportunities at the right momentPartner with GTM teams—including Sales, Customer Success, and Revenue Operations—to drive Alteryx One platform renewals and improve gross retention, developing the messaging, content, and plays that support a consistent, high-performing renewal motionBuild and execute expansion marketing motions—including upsell/cross-sell campaigns and executive-level business value narratives—in close partnership with Sales and Customer SuccessDevelop customer-facing ROI frameworks, success stories, and value realization content that reinforce the business case for deepening investment in AlteryxPartner with the Customer Marketing and Advocacy teams to identify and activate champions, references, and community voices that accelerate growthSupport at-risk account strategies with targeted re-engagement messaging and save campaigns in collaboration with Customer SuccessEquip Customer Success Managers, Account Managers, and Renewal teams with lifecycle playbooks, talk tracks, objection handling, and stage-appropriate content that improves consistency and effectivenessBuild and maintain a centralized lifecycle content library—training materials, journey maps, segment-specific messaging guides—that scales across the organizationCollaborate with Revenue Enablement to embed lifecycle messaging into CRM workflows, CS platforms (e.g., Gainsight), and customer engagement toolingPartner with Marketing Operations to ensure lifecycle programs are properly instrumented, measured, and continuously optimizedEstablish clear lifecycle KPIs—including NRR, churn rate, time-to-value, adoption rates, and expansion pipeline—and report on program performance to senior leadershipPartner with Data and Analytics teams to build customer health scoring models and lifecycle segmentation frameworks that inform targeted marketing motionsConduct win/loss and churn analysis to identify lifecycle friction points and translate findings into improved programs and messagingSynthesize voice-of-customer research, NPS data, and usage analytics into actionable lifecycle insights shared across Product, Marketing, and CSServe as the primary lifecycle marketing voice in cross-functional planning with Product, Customer Success, Sales, and Revenue OperationsInfluence product roadmap prioritization by surfacing customer adoption blockers, lifecycle friction points, and feature gaps identified through lifecycle programsPartner with the broader Product Marketing team to ensure lifecycle messaging is tightly connected to launch strategy, positioning, and competitive differentiationRepresent lifecycle marketing insights and strategy in executive business reviews, QBRs, and strategic planning cyclesSkills8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or related roles in B2B SaaS, with a strong focus on post-sale customer journeysDemonstrated success owning lifecycle or customer marketing strategy—including onboarding, adoption, expansion, and renewal programs—at an enterprise SaaS companyDeep understanding of customer success motions, net revenue retention (NRR) drivers, and how marketing contributes to expansion and churn preventionExperience building messaging frameworks and content that resonate with both technical users (data analysts, IT) and business stakeholdersProven ability to translate product capabilities and data insights into compelling customer value narratives at every stage of the journeyStrong cross-functional collaboration skills; experienced working alongside Customer Success, Sales, Product, and Revenue Operations in a matrixed environmentHands-on experience with lifecycle tools and platforms—Gainsight, Salesforce, Marketo, or similar—and comfortable working with Marketing Operations to instrument and optimize programsAnalytical mindset with the ability to define KPIs, interpret usage data and health signals, and make data-informed decisionsExcellent written and verbal communication skills; able to craft executive-level narratives and detailed practitioner content with equal effectivenessComfort operating in fast-paced environments, managing multiple priorities, and moving between strategic thinking and hands-on executionBA/BS required; MBA or equivalent experience preferredWillingness to travel (15–25%) for customer events, executive engagements, and internal team meetingsBonus: Direct experience with Alteryx, Snowflake, Databricks, or modern data stack technologiesBonus: Experience with community-led growth or customer advocacy programsBenefitsTarget annual bonus of 20% of base salary, based on individual and company performanceA monthly Connectivity Plus stipend of $150 to support remote work-related expensesAn annual $200 home office reimbursementMedical, dental, and vision coverage401(k) with company matchPaid parental leave, caregiver leave, and flexible time offMental health support and wellness reimbursementCareer development and education assistanceCompany OverviewAlteryx is a leading provider of an end to end data science & analytics platform for the enterprise It was founded in 2011, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is https://alteryx.com.