[Remote] Lifecycle Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Care Access is working to make the future of health better for all. The Lifecycle Marketing Specialist will support the development and execution of engagement and retention strategies for patients through health screenings and studies, optimizing the patient journey to improve engagement rates.ResponsibilitiesActivate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagementActivate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show ratesImplement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and moreRefine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programsWork with development and analytics teams to further build out our marketing automationAssist with additional project planning as neededContinuous A/B testing on email and SMS marketingSkillsProficiency with marketing automation tools (e.g., Segment, Customer.io)Strong understanding of email marketing best practices and automation workflowsStrong organizational and multitasking skillsAbility to think strategically and execute tacticallyExcellent communication and collaboration skillsBachelor's degree in marketing or a related field2-3 years of experience in marketingExperience with customer segmentation, journey mapping, and building marketing automationBenefitsPaid Time Off (PTO) and Company Paid Holidays100% Employer paid medical, dental, and vision insurance plan optionsHealth Savings Account and Flexible Spending AccountsBi-weekly HSA employer contributionCompany paid Short-Term Disability and Long-Term Disability401(k) Retirement Plan, with Company MatchCompany OverviewCare Access helps people learn more about their health and participate in clinical research to help find new medicines and cures. It was founded in 2015, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://careaccess.com/.