[Remote] Lifecycle Marketing Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. They are seeking a Lifecycle Marketing Manager to own the messaging lifecycle for clients, including email and SMS communications, while optimizing marketing strategies to drive acquisition and retention.ResponsibilitiesOwn the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygieneDesign and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right momentArchitect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messagingManage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event pipingOwn email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimizationEvaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edgePlan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiativesDevelop and manage segmentation strategies that target the right audiences with the right offers at the right frequencyBuild and optimize prospect nurture sequences that convert leads into clientsExecute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metricsOwn all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notificationsDesign and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-valueBuild re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn driversEnsure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagementCreate feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experienceDevelop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocolUse Liquid logic and dynamic content to personalize messaging at scale across all channelsChampion suppression logic and frequency capping to protect client experience and deliverabilityPartner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventionsDefine, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTVBuild and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performanceConduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvementsPresent lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadershipPartner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performanceWork with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggersCollaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequencesCoordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policiesSupport the Head of Digital Experience in developing the broader digital acquisition and retention strategySkills4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environmentDeep Braze expertise—you've built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organizedExperience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow managementProven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platformStrong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategiesExperience with A/B and multivariate testing methodologies for email and SMS optimizationProficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reportingStrong analytical mindset with the ability to translate data into actionable optimization decisionsExcellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit when neededDemonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programsExperience in health, wellness, telehealth, or subscription commerce is a strong plusBachelor's degree in Marketing, Communications, or related fieldBenefitsCompetitive compensation package including equityComprehensive health and wellness benefitsAccess to Maximus performance medicine services and productsFlexible work arrangementsBudget for continuous learning, tools, and professional developmentFull Suite: Medical, Dental, Vision, Life InsuranceFlexible vacation/time-off policiesLiquidity of options whenever availableExtended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)Company OverviewMaximus increases your own natural testosterone with a safe & effective doctor-prescribed program. It was founded in 2020, and is headquartered in Santa Monica, California, USA, with a workforce of 11-50 employees. Its website is http://maximustribe.com.