[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Blueroot Health is seeking a strategic and creative Lifecycle Marketing Manager to own the end-to-end lifecycle communications program across all brands. The role involves building and executing a unified email and SMS content strategy, focusing on retention, engagement, and revenue across DTC channels.ResponsibilitiesDevelop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goalsOwn the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sendsWrite compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audienceDesign and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeysPlan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hoursBuild and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scaleRun a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the programAnalyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send)Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actionsManage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placementEnsure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulationsPartner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpointsMonitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendationsPerform other duties as assignedSkillsMinimum of 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketingExpert-level proficiency with Klaviyo and HubSpot; experience with an SMS platform such as Attentive, Postscript, or Klaviyo SMSProven copywriting skills with a portfolio of email and SMS work that drove measurable performanceStrong HTML coding skills for email template development and troubleshootingDemonstrated experience building segmentation strategies, automated flows, and drip programs from scratchSolid working knowledge of email deliverability (authentication, reputation, list hygiene) and SMS compliance (TCPA, CTIA, carrier filtering)Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance dataExcellent attention to detail, strategic thinking, and the ability to manage multiple brands and priorities in a fast-paced environmentSelf-directed work ethic and ability to operate independently against deadlinesExperience with Shopify and the broader e-commerce ecosystemIndustry experience in supplements, health & wellness, or CPGFamiliarity with customer data platforms (CDPs), product feeds, and basic Liquid or other dynamic content syntaxCompany OverviewBlueroot Health™ is a consumer health company growing a diverse portfolio of brands that fuel lasting happiness and health for people and planet. It was founded in 2018, and is headquartered in Middletown, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.blueroothealth.co/.