[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible and effective. The Lifecycle Marketing Manager will architect and manage the consumer lifecycle roadmap, ensuring effective engagement from pre-purchase to long-term retention while collaborating with cross-functional teams.ResponsibilitiesArchitect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys like Rx notifications, refill reminders, and clinical milestone communicationsLead lifecycle go-to-market for new program launches, owning the full comms plan from pre-launch nurture through post-launch engagement and ongoing retentionBuild and operate automated flows yourself in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QAAct as system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product growsPartner proactively with engineering on event schema, data triggers, and Braze integrations; read data specs, write requirements for backend events, and debug why a trigger isn't firingDesign and use AI-assisted tools to draft email copy and rapidly prototype email designs, then route through Maven's content and design teams for reviewMaintain and evolve the modular email design system so production stays fastOwn the experimentation program for lifecycle: design A/B tests across subject lines, copy, timing, and flow logic; read results rigorously; report on what's actually moving conversion, retention, and LTVMonitor funnel performance proactively and bring insights back to the roadmap: when lifecycle surfaces drop-off patterns, onboarding friction, or engagement gaps, synthesize those into clear recommendations and advocate for product changes alongside the PM teamClose the feedback loop between member behavior and content strategy, tracking reply patterns, unsubscribe signals, and engagement data to surface qualitative insight that informs how product, clinical, and content teams talk to membersEnsure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a native understanding of how to message sensitively in a regulated health contextWork cross-functionally with product, engineering, clinical, and content teams to keep lifecycle integrated with the full member experienceSkills5+–8 years in lifecycle marketing, with meaningful time in DTC health, wellness, or a similarly trust-sensitive and regulated consumer categoryDeep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys like Rx management, refill reminders, and clinical program engagementBraze power user: you've built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and audience segmentation yourself, not just managed someone who didEngineer-level data comfort: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot why a flow isn't sending without needing someone to translateExperience leading lifecycle for new product or program launches, not just maintaining existing flowsStrong product instincts: you don't just report on what lifecycle surfaces, you synthesize it into roadmap recommendations and can hold your own in a conversation with a PMWorking knowledge of email deliverability, list hygiene, and domain authentication — you understand what breaks at scale and how to prevent itHIPAA-aware and healthcare-savvy: you understand how to message in a regulated health context and bring that lens to every communication without being promptedComfortable using AI tools to accelerate copy drafting and design iteration; you produce drafts that are ready for a light content review, not a heavy rewriteStrong analytical instincts: you own reporting on lifecycle performance metrics, can distinguish signal from noise, and build the case for your next investmentFamiliarity with Mixpanel for funnel analysisWorking knowledge of Customer.ioBenefitsEquityEmployer-covered health, dental, and insurance plan optionsMaven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.Whole-self care through wellness partnershipsHybrid work, in office meals, and work together days16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)Annual professional development stipend and access to a personal career coach through Maven for Mavens401K matching for US-based employees, with immediate vestingCompany OverviewMaven is a digital health platform that works with health plans and employers to offer virtual services for women’s and family health. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.mavenclinic.com.