[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. As a Lifecycle Marketing Manager, you will own and evolve the email marketing strategy, developing high-impact campaigns and nurturing programs to drive engagement and revenue growth. You will also collaborate with Sales to optimize outreach efforts and manage webinar logistics to maximize pipeline impact.ResponsibilitiesPartner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goalsBuild and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnelBuild, QA, and deploy emails in HubSpot (or similar marketing automation platform)Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performanceEnsure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templatesPartner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagementManage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issuesOwn the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand contentTest new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagementPartner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpointsDevelop and optimize post-event and inbound lead follow-up sequencesSupport audience list pulls and segmentation for SDR outreach effortsHelp improve handoff processes between Marketing and SalesTrack, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverabilityAnalyze campaign performance and share actionable insights with marketing and sales stakeholdersMaintain documentation of processes and best practicesStay current on email marketing and webinar trends, tools, and deliverability best practicesSkills3-5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technologyProven success building and optimizing nurture programs that drive engagement and pipelineStrong analytical skills and comfort interpreting performance data to generate insights and guide iterationExcellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stagesA strong understanding of email deliverability, compliance, and industry best practicesExceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneouslyA collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammatesA test-and-learn mindset with attention to detail and a drive for continuous improvementExperience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)Strong project management skills with attention to detail and the ability to manage multiple prioritiesFamiliarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)BenefitsAnnual bonuses or commission awardsEquity awardsOther region-specific health and welfare benefits401K with an employer matchHealth, dental, vision, life insurance, and short-term and long-term disability coverage.Flexible spending account for health care and dependent careWellness ReimbursementWork from Home ReimbursementFlexible vacation policyParental leave programCompany Issued LaptopCompany OverviewPanorama Education brings the power of data to education through a SaaS platform used by hundreds of school districts across the US. It was founded in 2012, and is headquartered in Boston, Massachusetts, USA, with a workforce of 201-500 employees. Its website is http://panoramaed.com.