[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Origin is a company focused on transforming women's healthcare by making care more accessible and affordable. They are seeking a Lifecycle Marketing Manager to optimize the patient journey across various channels, drive engagement, and improve patient experiences with their subscription-based care program. The role involves designing lifecycle strategies, building campaigns, and collaborating across teams to enhance patient engagement and retention.ResponsibilitiesDesign lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime valueDevelop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycleCreate nurture programs that help prospective patients understand the value of care and take actionPartner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrackIdentify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term valueBuild, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in IterableManage one-off campaigns, newsletters, promotional sends, operational communications, and product announcementsBuild and operationalize personalized campaigns and targeting strategies that create more relevant patient experiencesMaintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentationEnsure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirementsDevelop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segmentsAnalyze campaign performance and translate insights into actionable recommendationsMonitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contributionDocument campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategyCommunicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholdersCollaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiativesTranslate complex healthcare topics into clear, approachable, patient-friendly communicationsIncorporate patient feedback, behavioral insights, and business priorities into lifecycle strategyHelp ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteriaSkills3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketingHands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferredStrong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverabilityExperience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journeyStrong analytical skills and comfort working with performance data to identify opportunities and make decisionsExperience using Google Analytics, Looker, Excel, or similar reporting toolsHighly organized with exceptional attention to detail and a rigorous approach to QAAbility to thrive in a fast-paced, collaborative startup environmentDemonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocityExperience with IterableExperience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue productsExperience in healthcare, women's health, telehealth, physical therapy, or wellnessFamiliarity with SQL, customer data platforms, and customer journey analyticsExperience using AI tools to accelerate campaign creation, analysis, and workflow efficiencyPassion for expanding access to women's healthcareBenefitsPremium Healthcare Coverage: Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles. Plus, excellent dental and vision insurance.A 401(k) plan with employer matching (after 1 year of employment) and student loan payment supportGenerous Paid Time Off: PTO, 9 paid holidays, and additional wellness days to help you recharge and maintain work-life balance.Paid parental leave.Continuing Education Stipends to make those dream classes and conferences affordable.Stock Options: Share in Origin’s long-term success as you grow your career with us.Company OverviewOrigin provides physical therapy designed for women & mothers offering expert care for common female health issues, on-line and in-person. It was founded in 2007, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.theoriginway.com/.