[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mastermind.com is part of the Tony Robbins and Dean Graziosi ecosystem, focusing on building a human-centered AI education platform. They are seeking a Lifecycle Marketing Manager who will design lifecycle strategies and create personalized member communications to enhance engagement and retention within their community.ResponsibilitiesLifecycle strategy across onboarding, activation, engagement, re-engagement, retention, win-back, and churn preventionMember-facing communications across email, text, and voice drops that feel warm, specific, and humanAI-powered personalization workflows that use member data to make large-scale communication feel individualBehavioral segmentation logic, triggered campaigns, and member journey architectureCampaign briefs and specs the HubSpot implementation team can execute without follow-upMember health scoring and at-risk intervention campaignsPerformance monitoring, A/B testing, and ongoing optimizationSkills4+ years directly owning lifecycle communications tied to retention, engagement, re-engagement, or churn preventionStrong writing ability: warm, specific, human, and clearExperience with behavioral segmentation, triggered campaigns, and lifecycle architectureDaily or near-daily use of AI tools as real working collaboratorsComfort with retention data, churn signals, and campaign performance metricsBackground in SaaS, subscription, membership, EdTech, or creator-led communities is a strong plusBenefitsBenefitsCompany OverviewThe education industry is changing rapidly...And we plan to lead the way. It was founded in undefined, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 201-500 employees. Its website is https://mastermind.com.