[Remote] Lifecycle Marketing & Customer Engagement Manager

Note: The job is a remote job and is open to candidates in USA. Arlo Technologies, Inc. is dedicated to creating innovative solutions for security and protection. They are seeking a data-driven Lifecycle Marketing & Customer Engagement Manager to design and deliver personalized customer experiences that enhance engagement and retention throughout the customer lifecycle.ResponsibilitiesOwn customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivationDesign and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoptionBuild and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programsPartner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgradesLeverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communicationsAnalyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experienceOwn reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendationsTest and optimize messaging, cadence, and channel mix through experimentation and A/B testingCollaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journeySkills5+ years of experience in lifecycle, CRM, customer engagement, or retention marketingExperience in a subscription, SaaS, or recurring revenue businessStrong analytical skills with experience working with customer data to build cohorts and inform marketing strategyHands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)Experience with marketing automation platforms like Klaviyo (or similar tools)Proven understanding of customer engagement strategies, segmentation, and personalizationExcellent cross-functional collaboration and communication skillsCompany OverviewWe are a passionate and diverse group of thought leaders, creators, and developers across all disciplines dedicated to changing how people protect and connect with the people and things they love. It was founded in 2018, and is headquartered in Carlsbad, California, USA, with a workforce of 201-500 employees. Its website is https://www.arlo.com.Company H1B SponsorshipArlo Technologies, Inc. has a track record of offering H1B sponsorships, with 16 in 2025, 15 in 2024, 9 in 2023, 8 in 2022, 19 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.