[Remote] Lifecycle & Email Marketing Manager (Contract)

Note: The job is a remote job and is open to candidates in USA. MagicSchool AI is the premier generative AI platform for teachers, seeking a Lifecycle & Email Marketing Manager (Contractor) to lead the development and execution of customer communication strategies. This role involves managing lifecycle campaigns, optimizing user journeys, and analyzing performance to drive user engagement and growth.ResponsibilitiesLifecycle campaign execution: Build, schedule, and send email campaigns across the full customer lifecycle, including onboarding, feature education, retention, and resurrection, managing both ad hoc sends and automated journey programs for B2C and B2B audiences out of Iterable and PardotJourney strategy and optimization: Inherit and monitor three to four active evergreen journeys, propose and execute optimizations based on engagement data, and build new automated programs that move users through activation and toward retention. You bring a point of view on what actually works, not just what's technically possibleReporting and performance analysis: Monitor campaign and journey performance without being asked, surface insights proactively, and use data from tools like Amplitude or Looker to identify gaps and iterate. Sixty days in, you're bringing recommendations to the table before your manager asksCross-functional execution: Partner closely with Marketing Ops (Iterable back-end, audience logic, scheduling), PMM, design, and the broader marketing team to execute campaigns that are on-brief, on-time, and free of errors. You run this coordination independentlyTesting and optimization: Design and execute A/B tests on messaging, timing, segmentation, and subject lines. Maintain documentation so the work is repeatable and auditableSkills5-7+ years in lifecycle or email marketing in a SaaS environmentHands-on Iterable experience building campaigns, journeys, and audience segmentationProven track record of creating and optimizing email campaigns that move users from signup to activation and beyondExperience with A/B testing and personalization strategies across CRM/email channelsFamiliarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reductionB2B OR B2C experience (ability to flex between both is strongly preferred)Strong collaboration skills, particularly with product, design, and operationsLifecycle and email strategy: You have a deep understanding of lifecycle marketing with a focus on onboarding, nurturing, and retention. You know what a good journey looks like before you build itEmail deliverability and best practices: You have a working technical understanding of email marketing fundamentals, including deliverability, list health, and inbox placement. You don't just build and send; you make sure emails actually land and get openedPlatform execution: You're hands-on with CRM and marketing automation platforms, specifically Iterable. Familiarity with Salesforce, Pardot, or Marketing Cloud Account Engagement is a plus. You build, test, and troubleshoot without needing a guideIn-app and email alignment: You can coordinate email and in-product touch points to create cohesive lifecycle experiences, partnering with product and ops to ensure the right message reaches the right person at the right timeData-driven iteration: You measure lifecycle performance using tools like Amplitude or Looker, identify what's underperforming, and act on it. You don't wait to be askedCopywriting and sequencing: You write persona-driven copy with strong instincts on tone, messaging hierarchy, and journey flow. You think in sequences, not one-offsAdaptability: You stay high-output in a fast-moving environment. Priorities shift and timelines compress; you adjust without losing momentum or needing your manager to re-anchor youEdTech background or experience marketing to educator audiencesExperience with Pardot/Salesforce Marketing Cloud Account EngagementData analysis using Amplitude, Looker, or similar toolsBasic HTML for email editingBenefitsFlexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.Unlimited time off to empower our employees to manage their work-life balance.Choice of employer-paid health insurance plans so that you can take care of yourself and your family.Dental and vision are also offered at very low premiums.Every employee is offered generous stock options, vested over 4 years.401k match & monthly wellness stipend.Company OverviewMagicSchool is an AI platform in education and growing technology for schools. It was founded in 2023, and is headquartered in Denver, Colorado, USA, with a workforce of 51-200 employees. Its website is https://www.magicschool.ai.