[Remote] Lead Web Developer & SEO/GEO Strategist

Note: The job is a remote job and is open to candidates in USA. Trossen Robotics builds robotic platforms and tools for the Physical AI market. They are seeking a Lead Web Developer & SEO/GEO Strategist to architect and develop a modern web platform that supports product launches and enhances SEO and GEO strategies.ResponsibilitiesWork directly with executive leadership to define website goals, structure, and prioritiesHelp determine the optimal technology stack and CMS architectureDesign scalable site architecture that can support future growthDevelop navigation structures, content organization, and user journeysTranslate business objectives into website functionality and requirementsCreate and refine website layouts in FigmaDesign page structures, content hierarchies, and conversion pathsCollaborate with leadership on visual direction and customer experienceEnsure consistency across product pages, documentation, resources, landing pages, and marketing contentBalance aesthetics, usability, performance, and business goalsLead development of the website from concept through launchBuild reusable page templates and CMS-driven content systemsImplement responsive layouts and modern front-end experiencesIntegrate forms, analytics, marketing tools, media, and content systemsEnsure the site is fast, maintainable, scalable, and easy for internal teams to updateArchitect the website with SEO best practices built into the foundationDevelop content structures that support search visibility and authority buildingUnderstand and implement GEO strategies that improve visibility within AI-powered search and answer enginesWork with external SEO and GEO specialists when neededHelp guide content strategy, schema implementation, internal linking, metadata, technical SEO, and AI discoverabilityMonitor and improve organic search performance over timeDrive the website project from planning through launchManage priorities, milestones, and execution timelinesCoordinate with internal stakeholders and outside vendorsIdentify blockers and propose solutionsKeep leadership informed of progress, tradeoffs, and recommendationsPublishing new content, landing pages, and product launchesMaintaining technical performance and user experienceSupporting marketing and lead-generation initiativesImproving SEO and GEO performanceExpanding website functionality as company needs evolveSkillsProfessional web development experienceStrong understanding of modern website architecture and CMS platformsExperience building and launching production websitesStrong knowledge of SEO fundamentals and technical SEOFamiliarity with GEO and AI-driven search trendsExperience with Figma or similar design toolsAbility to communicate effectively with executives, marketers, and engineersStrong project ownership and execution skillsAbility to move projects forward with minimal supervisionExcellent attention to detailExperience with Next.js, React, headless CMS platforms, or similar modern web frameworksExperience with AI-assisted development toolsExperience with analytics, conversion optimization, and marketing automation platformsExperience working with technical products, robotics, engineering, SaaS, or B2B technology companiesExperience leading a website rebuild or major platform migrationUnderstanding of content strategy, developer documentation, and technical marketingCompany OverviewTrossen Robotics delivers AI/ML robotics and embodied AI platforms with lifetime support, trusted by leading institutions. It was founded in 2000, and is headquartered in Downers Grove, Illinois, USA, with a workforce of 11-50 employees. Its website is http://www.trossenrobotics.com/.Company H1B SponsorshipTrossen Robotics has a track record of offering H1B sponsorships, with 1 in 2025. Please note that this does not guarantee sponsorship for this specific role.