[Remote] Lead Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy.ResponsibilitiesLead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to endDevelop engaging, scalable content tailored to business owners and decision-makersCraft and manage customer-facing comms across in-product messaging, emails, release notes, and moreEquip Sales and Success teams with assets, training, and narratives that win trust and drive growthUse qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunitiesAnalyze data to guide strategy, test hypotheses, and iterate on what worksPartner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomesBring clarity and momentum to complex projects with multiple moving parts and stakeholdersSkills8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to endA strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)Confident, precise communicator who can write for impact and speak to execsProven track record of enabling Sales and Success teams with effective, usable content and trainingNatural collaborator across technical and non-technical teams, with clear communication in both directionsAnalytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messagingComfortable navigating ambiguity and shifting priorities with agility and optimismStrong project management skills - you keep workstreams on track without losing sight of creative storytellingDeep empathy for customers, with a passion for building products and experiences that matterExperience marketing payments or fintech products and partnering with international teams to support launches across multiple regionsBenefitsPerformance bonusBenefitsOther applicable incentive compensation plansCompany OverviewMindbody is a wellness experience platform that allows clients to find and engage with fitness, beauty, and integrative health services. It is a sub-organization of Playlist. It was founded in 2001, and is headquartered in Miami Beach, Florida, USA, with a workforce of 1001-5000 employees. Its website is https://www.mindbodyonline.com.