[Remote] Lead PMM, Narrative & Content

Note: The job is a remote job and is open to candidates in USA. Apollo.io is a leading go-to-market solution for revenue teams, known for its AI-first approach. The company is seeking a Lead PMM, Narrative & Content to develop and operationalize narratives that position Apollo as the default AI native system for GTM teams, while managing the content strategy to communicate this vision effectively.ResponsibilitiesDrive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM communityRun the company content engine. Set the editorial POV, prioritize the bets, and ship the work — original research, defining frameworks, exec thought leadership, blog flagships, video, podcast moments. You're as much an editor as a writerOperationalize narrative into launches. Partner with product PMMs to map product to narrative, so every Tier 1/2 launch lands in the larger story instead of as a one-off feature dropBe the ghost behind exec voice. Own the strategy and (sometimes) the words for CEO, CRO, and CMO social, keynotes, and high-stakes external moments. You’ll work with external writers but you own the strategyTranslate technical into magnetic. Take dense product capability (MCP, agents, the platform architecture) and turn it into stories upmarket buyers, operators, and analysts can't stop quotingBuild the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claimScale yourself with AI. Fluency with Claude (and the workflows we've built around it) is required. You should be the kind of PMM who treats AI as core infrastructure, not a side toolMeasure the vibe shift. Brand pulse, Gong call language, analyst conversations, inbound demand signal — track the perception KPIs alongside content performanceSkills7–10 years of product marketing experience at B2B SaaS, with a clear spike in narrative, positioning, and contentYou write. Not 'can write when needed' — you write. You have a portfolio of long-form, exec social, narrative docs, or launch copy you'd put on a billboardCross-functional translator. You're the connective tissue between product, sales, brand, comms, and exec — you've worked directly with CEOs and CROs and you know how to turn their instincts into shipped artifactsStrong POV on AI go-to-market. You don't need to be an AI doomer or zealot, but you have a real take on how AI is reshaping B2B GTM, and you've started showing it through your own workAI-native operator. Comfortable with Claude as a daily tool; you've built or used custom skills, prompts, or workflows that meaningfully scale your outputBuilder mentality. Comfortable shipping V1 docs, running point on cross-functional asks, and saying no to kitchen-sink PMM requestsDistribution sensibility. You think about how a narrative spreads — through exec voice, influencer networks, analyst conversations, owned channels — not just what you're publishingHigh agency, high bar. You can move from C-suite narrative work to writing a LinkedIn post for a launch in the same day, and you hold yourself and your partners to a tight quality barYou've led a pricing & packaging or platform-level repositioning beforeYou've worked at a company that successfully shifted upmarket — and you can tell the story of what marketing actually did to make that happenYou've built or ghostwritten an exec social presence that drove real business outcomes (deals, partnerships, inbound)You've gone viral in the B2B space — but you also know that virality without narrative is noiseBenefitsEquityCompany bonus or sales commissions/bonuses401(k) planAt least 10 paid holidays per year, flex PTO, and parental leaveEmployee assistance program and wellbeing benefitsGlobal travel coverageLife/AD&D/STD/LTD insuranceFSA/HSA and medical, dental, and vision benefitsCompany OverviewBuilding the industry’s first fully agentic GTM platform, transforming how revenue teams execute It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.apollo.io.