[Remote] Lead Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Envestnet is an adaptive WealthTech company redefining the future of wealth management. They are seeking a Lead Marketing Analyst to own the analytics behind marketing performance, track pipeline contribution, and measure campaign effectiveness to drive growth.ResponsibilitiesBuild and maintain automated dashboards that track core marketing KPIs, ensuring they are credible and decision-ready for senior leadershipDeliver recurring performance reports that identify key drivers and forecast implications for future growthEstablish and monitor leading indicators that provide early signals on campaign health and funnel efficiencyOwns marketing systems, methodologies, and KPI/governance frameworks to ensure consistent measurement and data-driven decision makingAnalyze marketing's contribution to pipeline and revenue using multi-touch attribution models aligned to strategic growth prioritiesPartner with Revenue Operations and IT to ensure seamless integration and alignment between marketing data infrastructure and CRM systemsDevelop reporting that clearly communicates marketing's impact on pipeline coverage and revenue targetsMonitor and optimize the lead and account lifecycle, driving alignment on funnel stages and handoff rules to improve end-to-end visibilityApply rigorous data and process governance, including taxonomies and routing, to increase speed and consistencyIdentify bottlenecks in conversion and partner with cross-functional teams to implement scalable, automated solutionsEvaluate campaign performance across the platform ecosystem, including CDPs and MAPs, to synthesize findings into clear recommendationsRun A/B tests and design experiments with statistically meaningful outcomes to drive platform ROITranslate complex data into storytelling to help the team understand why performance trends are occurring and what to do nextSkills8+ years of experience in marketing analytics, growth analytics, or a related data role, ideally at an enterprise scaleStrong proficiency in SQL and experience pulling data from a data warehouse such as Snowflake, BigQuery, or RedshiftHands-on experience with BI tools like Power BI and a deep understanding of integrated MarTech ecosystemsDeep familiarity with CRM and Marketing Automation Platforms such as Salesforce and EloquaSolid understanding of B2B marketing funnels, lead and account definitions, and closed-loop reportingAbility to communicate complex data clearly to both technical and non-technical audiencesExperience with ABM orchestration and intent platforms like 6senseExperience with marketing attribution platforms like BizibleKnowledge of privacy-by-design and data stewardship as applied to enterprise marketing data and analyticsFamiliarity with Python or R for statistical analysis or automationIndustry experience driving measurement in B2B, enterprise, fintech, or platform-based businessesBenefitsIncentive compensationEquityMedical insurancePaid time off (PTO)401k company matchPaid parental leaveEducation reimbursementDisability coverageMental health & wellness supportCompany OverviewEnvestnet provides integrated technology, intelligent data, and wealth solutions to registered investment advisors, banks, and dealers. It was founded in 1999, and is headquartered in Berwyn, Pennsylvania, USA, with a workforce of 1001-5000 employees. Its website is http://www.envestnet.com.