[Remote] Lead Global Marketing Campaigns Manager

Note: The job is a remote job and is open to candidates in USA. GitLab is the intelligent orchestration platform for DevSecOps, and they are seeking a Lead Global Marketing Campaigns Manager to shape their global campaigns function. The role involves defining operating models, leading integrated campaigns, and partnering with various teams to drive product-led growth and expansion revenue.ResponsibilitiesHelp define the next operating model for GitLab's Global Campaigns function, including how strategy is set, how programs are scoped and resourced, how performance is measured, and how the team partners with Product, Growth, and Regional Campaigns across geographiesBuild the frameworks, playbooks, and measurement models that the broader campaigns organization will use to plan and execute at scale, evolving today's approaches into a more repeatable system designed for global reachOwn the strategic direction for GitLab's global upsell and expansion campaign portfolio, using it as the flagship proof point for the evolved operating modelPartner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy upstream, influencing packaging, pricing motions, and go-to-market sequencingPartner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for regional activation, with the right adaptability built in for AMER, EMEA, APAC, and LATAM marketsLead high-visibility integrated campaigns that span multiple product tiers, audiences, and geographies, including new motions where goals and success criteria still need to be definedOwn the analytics, experimentation, and budget strategy for expansion campaigns, including attribution, incrementality testing, funnel diagnostics, and the investment decisions that determine where campaign dollars drive the highest returnSet the bar for technical and strategic quality across the team, mentoring Senior and Lead campaign managers and raising the overall capability of the functionRepresent Global Campaigns in executive forums, translating performance into clear business narratives and aligning leaders on expansion priorities across regionsSkillsDeep B2B SaaS marketing experience, with a track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motionsDirect experience evolving a marketing function's operating model, shaping how a team plans, executes, and measures its work, not just running campaigns within an existing systemExperience operating globally, with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teamsA history of leading ambiguous, multi-quarter initiatives end to end, from identifying the opportunity through execution, measurement, and iterationProven ability to influence Product, Growth, Sales, and Marketing leaders at the VP and C-level, including shaping decisions well beyond direct ownershipStrong analytical depth combined with budget ownership, with hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment decisions and reallocate spend toward what's workingTechnical fluency with developer, DevOps, or platform engineering audiences, and the ability to translate technical value into campaign strategy that resonatesExperience setting standards for a marketing function, mentoring senior individual contributors, and raising the bar on strategic qualityFluency working across modern marketing automation, CRM, and analytics stacks such as Marketo, Iterable, and Salesforce, applied to measurement and experimentation rather than executionExperience in DevOps, developer tools, or open source ecosystemsA background that spans product marketing, growth, and lifecycle marketingHaving been a key contributor on a prior team that strengthened how its campaigns function operatedBenefitsBenefits to support your health, finances, and well-beingFlexible Paid Time OffTeam Member Resource GroupsEquity Compensation & Employee Stock Purchase PlanGrowth and Development FundParental LeaveCompany OverviewGitLab is a web-based Git repository manager that offers a variety of features for software development teams. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://about.gitlab.com.