[Remote] Lead eCommerce Analyst

Note: The job is a remote job and is open to candidates in USA. Otter Products is seeking a Lead eCommerce Analyst to join their eCommerce team. This role involves spearheading analytics strategy, conducting complex data analysis, and optimizing e-commerce performance through data-driven insights.ResponsibilitiesDefine and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectivesDrive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retentionEstablish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performanceShape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retentionDevelop forecasting and predictive models to support demand planning, inventory strategy and revenue growthPartner with leadership to influence pricing, promotional strategy, and digital investment decisionsIdentify and implement new tools and technologies to enhance digital analytics and personalization capabilitiesOversee end-to-end DTC funnel performance, including homepage, category pages, Product Detail Pages (PDPs), cart, and checkout optimizationManage digital experimentation strategy, including A/B and multivariant testing, to improve conversion rate and Average Order Value (AOV)Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channelsEnsure robust data collection, tagging, and governance across analytics platforms and toolsDevelop and maintain executive dashboards with consistent key performance indicators (KPIs) across channels and campaignsDrive cross-functional alignment across marketing, merchandising, operations, and technology teams to execute data-driven initiativesSupport and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environmentOther duties as assignedSkillsBachelor's degree required. Experience in lieu of degree may be consideredMinimum of eight years of experience in web analytics, specializing in strategy development and implementation is requiredAdvanced skills in the use of various web analytics tools, including Google Analytics 360, GA4, Adobe Analytics, and HotJar, requiredHighly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy requiredExtensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI requiredExperience with analyzing the customer journey and evaluating product performance requiredExperience in A/B testing, optimization, and collaborating with UX/UI teams for data-driven design changes requiredExperience with Tealium Tag Manager preferredBenefitsMedicalDentalVisionBasic lifeVoluntary lifeLong-term and short-term disabilityEmployee assistance programFlexible spending accountsHealth savings account401(k) retirement planAccrued paid time off based on seniorityVolunteer time offParental leaveBereavement leaveCompany holidaysYears of service awardsVariable Incentive Program - This position is eligible for the Profit Sharing ProgramCompany OverviewOtter Products provides protective products for smartphones and electronic devices via OtterBox, LifeProof, Liviri and OtterCares brands. It was founded in 1998, and is headquartered in Fort Collins, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://otterproducts.com/.Company H1B SponsorshipOtter Products has a track record of offering H1B sponsorships, with 1 in 2022, 1 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.