[Remote] Lead Content Strategist

Note: The job is a remote job and is open to candidates in USA. Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials. They are seeking a Lead Content Strategist to own the creative and content strategy across paid and organic channels, translating the company's mission into compelling content that drives growth.ResponsibilitiesDevelop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth prioritiesTranslate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channelsWrite and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalabilityLead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insightsManage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standardsOwn the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly definedStay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategyDrive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learningsSkills6–8+ years of experience in content strategy, creative strategy, or a hybrid paid/organic role, ideally at a consumer-facing or e-commerce brandStrong storyteller with excellent creative instincts, editorial judgment, and the ability to educate and inspire audiences across social platformsDeep fluency across Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, with a strong understanding of algorithm behavior, retention mechanics, and performance driversProven experience leading both organic social and paid creative strategy, with the ability to build brand presence and drive conversion within defined growth objectivesStrong understanding of performance-driven creative — you know what makes content stop the scroll and can translate insights into repeatable frameworksHands-on production experience, including filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourselfData-literate, with the ability to use performance insights to inform creative decisions and recommend next stepsAI fluency — actively using AI tools to improve speed, output, and quality, and able to guide others in applying them effectivelyExperience managing creative talent (producers, editors, contractors) and driving output through a collaborative, hands-on leadership styleExperience with UGC platforms and creator management workflows at scaleComfortable operating across both strategy and execution — able to move between hands-on work and presenting clear creative direction to leadershipBenefitsCompetitive benefits - medical, vision, dentalEquity - shared success is core to our missionFlexible Paid Time Off - we care most about resultsFree VIP membership and 50% employee discountAnnual incentive target and equityCompany OverviewGrove creates and curates high-performing, planet-first home, and personal care products. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is http://www.grove.co.