[Remote] Lead Analyst, Customer Analytics

Note: The job is a remote job and is open to candidates in USA. Dentsu is a leading global marketing and advertising agency, and they are seeking a Lead Analyst in Customer Analytics to support analytics engagements within Merkle's health vertical. This role involves data analysis, campaign reporting, and translating complex data findings into actionable insights for clients.ResponsibilitiesSupport end-to-end campaign reporting across channels including email, digital media, CRM, and webBuild and maintain performance dashboards tied to meaningful KPIsEnsure data accuracy and alignment with brand measurement frameworksContribute to post-campaign and quarterly performance readoutsSupport data onboarding, validation, and troubleshooting across multiple data sourcesContribute to audience and measurement analyses, including media attribution and cross-channel studiesDevelop QC frameworks to ensure data integrity across source typesMaintain well-documented analytical workflows that can be scaled across the teamDesign and deliver polished dashboards and reports that make complex data accessible to non-technical audiencesOwn the development of client-facing presentation materials that translate analytical outputs into clear, actionable narrativesContinuously improve reporting templates and visualization standardsMove beyond reporting to surface actionable insights tied to brand objectivesSynthesize inputs across workstreams into cohesive, decision-ready stories for internal and client audiencesManage workload across two concurrent engagements, balancing competing deadlines with clear prioritizationProactively surface blockers and dependencies to senior leadsParticipate in client meetings and internal reviews, contributing findings and status updates clearlySkills3–5 years of analytics experience in a marketing, media, or data-driven environmentStrong SQL skills and comfort working with large, complex datasetsExperience with digital media data and performance measurement across paid channelsHands-on experience with Power BI and/or TableauProven ability to build client-facing presentations that communicate complex findings clearlyOrganized and deadline-driven, with comfort managing multiple workstreams simultaneouslyStrong written and verbal communication skillsBackground in healthcare, pharmaceutical, or life sciences analyticsPrior experience at a marketing analytics agency or consultancyBenefitsMedical, vision, and dental insurance,Life insurance,Short-term and long-term disability insurance,401k,Flexiblepaidtimeoff,At least 15paid holidays per year,Paid sickand safeleave, andPaid parentalleave.Company OverviewWe are dentsu. It was founded in 1968, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is https://www.dentsu.com.