[Remote] Junior UA/Growth Manager
Note: The job is a remote job and is open to candidates in USA. Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. They are seeking a User Acquisition Manager who will plan, launch, and optimize paid media campaigns to grow users and revenue for Xsolla-supported titles and products.ResponsibilitiesSupport and help execute day-to-day user acquisition campaigns across key paid channels (Meta, Google/YouTube, LinkedIn, Mobile DSP's) in alignment with product goals and growth targetsPlan, launch, and optimize performance campaigns across B2B and B2C objectives, driving measurable outcomes like leads, installs, registrations, purchases, and ROASContribute to a structured testing roadmap across targeting, creative concepts, bidding strategies, and landing flows, helping prioritize tests and document resultsMonitor campaign performance regularly; flag performance shifts and surface optimization recommendations (budget pacing, creative rotation, audience adjustments, bid changes) to senior team membersWork closely with Art and Design teams to help brief and iterate on ad creatives, tying feedback to performance data and campaign learningsCollaborate with Product and Analytics stakeholders to support accurate tracking setup (UTMs, pixels, SDK events, attribution tools) and ensure campaigns are measurable end-to-endContribute to recurring performance reports (weekly/monthly) with clear summaries of what's working, what isn't, and suggested next steps, with support from senior teammates as neededAssist with budget tracking and spend pacing across campaigns, flagging discrepancies and helping ensure performance stays on targetKeep campaign documentation, learnings, and best practices organized and up to date to support team efficiency and institutional knowledgeCoordinate with cross-functional teams to help ensure campaigns align with product launches, promotions, and key seasonal momentsSkills2+ years of experience in Performance Marketing, Paid Media, or Growth Marketing with hands-on exposure across B2B and/or B2C campaigns; some familiarity with mobile UA is a plusHands-on experience managing campaigns across one or more major advertising platforms (Meta Ads Manager, Google Ads/YouTube, or LinkedIn Ads) with growing comfort across multiple channelsWorking knowledge of performance metrics across B2B (CPL, MQL, pipeline contribution, CAC) and B2C (CPA, ROAS, LTV, conversion rates) contexts, with the ability to use data to flag trends and suggest optimizationsComfortable in Excel/Google Sheets for reporting and performance tracking; able to work with dashboards and communicate findings clearly to your immediate teamA collaborative team player who can work cross-functionally with creative, sales, and product teams, communicating clearly and following through on shared prioritiesOrganized and reasonably self-directed, with the ability to manage multiple campaigns and tasks with some guidanceSome hands-on exposure to mobile UA platforms (e.g., Meta App Campaigns, Apple Search Ads, Google UAC) and/or attribution tools (e.g., AppsFlyer, Adjust)Some experience with A/B testing, landing page optimization, or funnel analysis, even if early-stage or limited in scopeA developing understanding of audience segmentation and how targeting strategies differ between B2B and B2C campaignsComfort with GA4 or similar web analytics tools and an ability to connect paid performance to basic on-site metricsFamiliarity with project management tools like Jira, Confluence or Notion is a bonusBenefits100% company-paid medical, dental, and vision plansUnlimited Flexible Time OffA personalized career roadmap for each employeeInvesting in professional development through training and educational opportunitiesCompany OverviewXsolla is a global video game commerce company that gives developers the infrastructure to launch, monetize, and grow their games. It was founded in 2005, and is headquartered in Sherman Oaks, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.xsolla.com.Company H1B SponsorshipXsolla has a track record of offering H1B sponsorships, with 6 in 2025, 2 in 2024, 1 in 2023, 1 in 2022, 3 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.