[Remote] Interim Chief Marketing Officer (Growth & AI-Driven Discovery)/ Interim Chief Marketing Officer – Demand Generation & Modern Search/ Interim CMO/ Chief Marketing Officer/ Fractional CMO

Note: The job is a remote job and is open to candidates in USA. Orpine Inc, an Inc 5000 Company, is seeking an Interim Chief Marketing Officer to lead their marketing operations during a crucial transition. This role involves stabilizing operations, driving performance improvements, and modernizing marketing practices in response to evolving market dynamics influenced by AI-driven discovery. Responsibilities • Drive Growth and Performance • Lead full funnel demand generation strategy to drive qualified demand and conversion • Improve channel performance across paid, organic, and digital channels • Drive short term performance improvements while strengthening long term foundations • Rebalance channel mix toward sustainable organic growth • Lead Modern Search and Discovery Strategy • Strengthen technical SEO, content architecture, and site performance • Lead strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) • Improve visibility across traditional search engines, AI answer engines, and large language model discovery environments • Ensure content is structured for question based and AI mediated search behavior • Stabilize Marketing Operations • Establish clear operating cadence, priorities, and performance expectations • Create accountability across teams and functions • Improve coordination between brand, performance, analytics, and content teams • Partner with executive leadership to align marketing with organizational priorities • Provide Executive Leadership • Serve as a trusted advisor to senior leadership • Provide clear recommendations and decisive leadership • Help guide the organization through a period of transition • You will provide leadership and oversight across: • Brand and product marketing • Performance and demand generation marketing • SEO and website strategy • Marketing analytics and reporting • External agencies and partners • A small B2B marketing function, with primary focus on core growth initiatives • You will operate across a modern marketing ecosystem that may include: • CRM and marketing automation platforms such as Salesforce or similar environments • Digital analytics, dashboards, and attribution tools • Performance marketing platforms supporting paid search and paid social • SEO tools and content optimization platforms • Content management systems • AI and generative tools supporting content and workflow acceleration • Experimentation and conversion optimization tools • Video and digital distribution platforms including YouTube • Collaboration tools supporting distributed teams • You will assess current capabilities and ensure the technology environment supports performance, measurement, and future readiness Skills • Proven experience operating at CMO or senior marketing executive level • Deep expertise in demand generation and performance marketing • Strong hands-on leadership style with ability to engage directly in execution • Demonstrated experience stabilizing or transforming marketing organizations • Deep expertise in technical SEO and organic growth strategy • Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI driven discovery • Experience improving visibility across both traditional search and emerging AI channels • Experience working in lean or resource constrained environments • Ability to drive short term performance improvements and create accountability • Strong data driven mindset and executive presence • Experience in education, EdTech, or mission driven organizations • Experience leading through periods of change or transformation • Familiarity with complex customer or decision journeys Company Overview • Orpine, Inc. (an Inc. It was founded in 2006, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 201-500 employees. Its website is Apply tot his job

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