[Remote] Integrated Media Planner

Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital marketing agency, and they are seeking an Integrated Media Planner to shape performance-driven media strategies for their clients. The role involves analyzing performance data, developing integrated media strategies, and collaborating with various teams to optimize campaigns and drive business impact.ResponsibilitiesAnalyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnelSupporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stagesDriving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOHPartnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign executionDeveloping strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworksStewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenariosConducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insightsMonitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomesLeading testing and learning initiatives across channels to support continuous innovation and performance improvementDelivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documentsBuilding deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behaviorStaying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clientsSkills2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environmentMulti-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platformsDemonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectivesStrong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journeyExperience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environmentsExperience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard developmentFamiliarity with attribution methodologies and measurement frameworksStrong analytical and problem-solving skills with exceptional attention to detailProficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platformsExcellent oral, written, presentation, and interpersonal communication skillsStrong organizational, time management, and project management capabilitiesAbility to manage multiple projects and priorities in a fast-paced environmentBachelor's degree in Marketing, Communications, Business, or related fieldExperience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectivesExperience working on omni-channel retail brands with both online and offline conversion goals is a plusKnowledge with audience targeting, forecasting, and budget managementExperience contributing to integrated media strategy and campaign testing frameworksWorking knowledge with clients with a distinct national vs. local media strategyBenefitsRemote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedules100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!Company OverviewWpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.