[Remote] Integrated Marketing Communications Manager

Note: The job is a remote job and is open to candidates in USA. iRhythm Technologies is a leading digital healthcare company focused on cardiac health solutions. The Integrated Marketing Communications Manager will lead the U.S. marketing communications strategy, ensuring alignment with business goals and driving brand strength and market adoption.ResponsibilitiesOwn the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targetsDrive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetrationTranslate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plansOwn and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpointsDefine messaging architecture and enforce standards across campaigns, content, and channelsServe as the primary authority on brand integrity and positioning within the U.S. marketLead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagementEnsure campaigns are insight-driven, performance-oriented, and optimized across channelsPartner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROISupport communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readinessDrive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated executionEstablish scalable launch frameworks and best practicesPartner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narrativesInfluence senior stakeholders and drive alignment across functions without direct authorityAct as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellenceSet strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goalsLeverage performance data and analytics to continuously optimize channel effectiveness and investment decisionsLead marketing communications process optimization, including workflow standardization, template development, and quality improvementsDrive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation effortsOwn agency relationships, including scope definition, performance management, and output qualityEnsure agencies deliver against strategic objectives, timelines, and budget expectationsEnsure all communications adhere to Medical, Legal, and Regulatory (MLR) requirementsProactively identify and mitigate compliance risks while maintaining speed and quality of executionSkillsBachelor's degree in Marketing, Communications, Public Relations, Life Sciences, or a related field7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industriesProven track record of owning and delivering integrated marketing communications strategies tied to business outcomesExperience operating in highly regulated environmentsDemonstrated ability to influence cross-functional stakeholders and drive alignment at senior levelsStrong strategic thinking, executive communication, and project leadership skillsExperience managing agencies and external partnersWillingness to travel up to 30%Advanced degree (e.g., MBA)Experience in cardiology or cardiovascular-related healthcare sectorsExperience working across Marketing, Clinical, R&D, Health Economics, and Sales organizationsCompany OverviewiRhythm is a leading digital health care company that creates trusted solutions that detect, predict, and prevent disease. It was founded in 2006, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.irhythmtech.com.