[Remote] Influencer Marketing Manager (US)

Note: The job is a remote job and is open to candidates in USA. Greenpark is a global, award-winning digital agency specializing in omnichannel search and social. They are seeking an experienced Influencer Marketing Manager to lead influencer strategy and campaign execution for an international jewellery company, focusing on building awareness and engagement in the U.S. market.ResponsibilitiesDevelop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. marketIdentify, recruit, and manage macro and mid-tier influencers who are known for shaping trends and driving cultural conversations on social mediaManage an Influencer Executive, providing guidance and support to ensure seamless campaign delivery, influencer communication, and reporting accuracyOversee influencer content creation and campaign execution, ensuring brand alignment, creative excellence, and measurable resultsWork closely with the Social Media Lead to coordinate campaign strategies and deliver weekly and monthly performance reports to the client, highlighting key metrics, insights, and recommendationsCollaborate with internal creative, strategy, and international teams to ensure alignment across influencer, paid, and organic social activitiesMonitor and analyze campaign performance and audience sentiment to inform ongoing strategy and continuous improvementStay up to date on platform trends, emerging creators, and influencer marketing best practices within the luxury, fashion, and jewellery sectorsSkills3–5+ years' experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industriesProven success executing influencer campaigns in the U.S., with experience managing macro and mid-tier creators who drive trends and cultural engagementDemonstrated experience working across multiple markets, adapting global brand priorities to local audiencesDeep understanding of social platforms (Instagram, TikTok, YouTube, Meta) and their role in influencer engagement and performance optimizationFamiliarity with paid and organic influencer integration, including boosting creator content and aligning with paid media teamsExperience managing influencer and creator relationships, from sourcing and negotiation to briefing, content review, and campaign executionSkilled in content planning and ideation, ensuring influencer deliverables align with campaign objectives and brand aestheticsCompetent in using influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar) to identify creators, track performance, and generate insightsStrong understanding of reporting metrics including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis (positive, neutral, negative)Experience providing weekly and monthly reporting to clients or senior stakeholders, distilling data into clear insights and actionable recommendationsExceptional communication and presentation skills, with the ability to collaborate effectively across time zones and international teamsHighly organized and detail-oriented, comfortable managing multiple campaigns and stakeholders in a fast-paced, hands-on environmentA proactive, strategic thinker who stays ahead of emerging trends, platform updates, and creator innovations to inform campaign evolutionAn entrepreneurial self-starter who is excited about building major projects from the bottom-upHands-on; willing to get involved with every stage of the content creation processAn inspiring mentor to the rest of the teamComfortable working within a global company and liaising across different time zonesYou live & breathe Greenpark's core values ‘We Strive', ‘Acting Together', ‘With Kindness' - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our valuesCompany OverviewGreenpark is performance-driven content leader and brand publishing agency. It was founded in 2015, and is headquartered in London, England, GBR, with a workforce of 201-500 employees. Its website is http://greenpark.digital/.