[Remote] Industry Marketing Lead, Accounting Firms

Note: The job is a remote job and is open to candidates in USA. Pilot is a company focused on enhancing bookkeeping and accounting services through technology and financial expertise. They are seeking an Industry Marketing Lead for Accounting Firms to develop and execute marketing strategies that drive awareness and adoption of their AI-powered platform, Meridian, among accounting firms.ResponsibilitiesDevelop and execute Pilot's marketing strategy for the accounting firm segmentBuild a deep understanding of firm economics, staffing challenges, workflow bottlenecks, technology adoption trends, and industry dynamicsIdentify opportunities to accelerate Meridian adoption across different firm sizes and specialtiesMonitor industry trends, competitive offerings, and emerging AI solutions impacting the accounting professionCreate and execute integrated marketing campaigns targeting accounting firm decision-makersBuild full-funnel programs that generate awareness, engagement, pipeline, and customer adoptionPartner with Revenue teams to support account-based marketing initiatives for strategic firmsDevelop scalable acquisition and expansion motions across the accounting firm lifecyclePosition Meridian as a transformative platform for modern accounting firmsDevelop messaging that articulates how AI can improve firm profitability, staff leverage, service delivery, and growthCreate compelling narratives around the future of accounting operations and AI-enabled firmsEstablish Pilot as a trusted thought leader within the accounting professionDevelop research reports, benchmark studies, playbooks, webinars, podcasts, case studies, and educational resourcesTranslate customer insights into high-impact content that resonates with firm owners, managing partners, operations leaders, and CAS leadersPartner with customers to showcase success stories and measurable business outcomesSupport executive thought leadership initiativesOwn key metrics including pipeline contribution, customer acquisition, industry engagement, content performance, and partner-generated opportunitiesAnalyze campaign effectiveness and optimize programs based on performance dataContinuously improve marketing programs to accelerate adoption and growthSkills7-12+ years of experience in one of the following areas: B2B marketing, industry marketing, product marketing, partner marketing, or demand generation to accounting firmsAccounting Firm Operator - You have experience running an accounting firm or expanding firm operationsAccounting firm experience as an influencer, association leader, keynote speaker, etcExperience in accounting technology, fintech, practice management software, workflow automation, or AI solutionsKnowledge of accounting firm operations, CAS practices, bookkeeping services, tax workflows, or audit environmentsExceptional communication, project management, and stakeholder management skillsStrong content development and storytelling capabilitiesExperience working cross-functionally across sales, product, partnerships, and customer success teamsProven track record of building and executing go-to-market strategies that drive measurable revenue impactAI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows itStrong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metricsBenefitsFlexible vacation/time-off policyAll federal holidays are observedCompetitive benefits package including additional wellness benefitsParental leave for birthing or non-birthing parents – 100% pay for 12 weeks401(k) planIn addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.Company OverviewPilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://pilot.com.Company H1B SponsorshipPilot.com has a track record of offering H1B sponsorships, with 2 in 2026, 61 in 2025, 18 in 2024, 21 in 2023, 31 in 2022, 11 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.