[Remote] Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking an Inbound Marketing Manager to build and scale a B2B pipeline through content. The role involves creating high-performing LinkedIn content, converting engagement into conversations, and driving qualified leads into the pipeline while working closely with the founder.ResponsibilitiesCreate high-performing LinkedIn contentConvert engagement into real conversationsDrive qualified leads into the pipelineIdentify content angles that attract high-intent B2B buyersTest and optimize content based on performanceInitiate natural, non-salesy DMsQualify prospects and move them into the pipelineEngage daily through comments and DMsBuild relationships, not just send messagesFollow up consistently with value-driven interactionsBuild simple inbound funnels: Content → Engagement → Conversation → CallImprove conversion rates at every stageCreate: Lead magnets, Nurture flowsShare insights with the founder on: Messaging, Objections, Audience behaviorHelp improve conversion qualityWrite and publish LinkedIn contentEngage with the audience through comments and DMsStart conversations with high-intent prospectsFollow up and nurture leadsTrack performance and optimize contentCollaborate with the founder on pipeline qualitySkills2+ years of experience in B2B inbound marketing2+ years of experience in content-led growthStrong experience with LinkedIn contentProven ability to generate inbound leadsProven ability to drive conversationsExcellent copywriting skillsUnderstanding of B2B sales cycles (2–3 months)Experience building personal brandsFamiliarity with tools such as HubSpotFamiliarity with tools such as ApolloExperience with lead magnetsExperience with content funnelsExposure to SaaS or B2B servicesCompany OverviewPavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. It was founded in 2022, and is headquartered in Meridian , Idaho, US, with a workforce of 11-50 employees. Its website is https://pavago.co.