[Remote] Head of Social Media

Note: The job is a remote job and is open to candidates in USA. Run-A-Muck is seeking an experienced Head of Social Media to lead and develop their social media strategy across all platforms. The role involves building and managing a high-performing team, driving brand awareness, engagement, and revenue growth through innovative content and community management.ResponsibilitiesDevelop and execute comprehensive multiplatform social media strategies aligned with company goals and brand voiceAnalyze market trends, competitor activity, and platform algorithm changes to optimize content performanceSet KPIs and measurable objectives for all social channels; track, report, and optimize against these metricsCreate quarterly and annual content calendars that balance promotional, educational, and entertaining contentDevelop and create/produce original, engaging content across TikTok, Instagram, YouTube, LinkedIn, Twitter/X,and emerging platformsChampion a culture of experimentation with new formats (Reels, Shorts, live streams, interactive content) while maintaining brand consistencyEnsure content is optimized for each platform's unique audience, format requirements, and algorithmCollaborate with creative teams on visual storytelling, copywriting, and video productionBuild and nurture engaged communities across all platforms; respond to comments, messages, and mentions in a timely, on-brand mannerMonitor brand sentiment and manage crisis communication with transparency and speedIdentify and cultivate relationships with brand advocates, micro-influencers, and key community membersEstablish workflows, best practices, and tools to maximize team efficiency and consistencyAllocate budget and resources effectively across platforms and team initiatives, collaborating with Head of Content and Manager of Audience Growth to allocate paid media resourcesUse data analytics tools to measure campaign performance, audience demographics, and content effectivenessPresent monthly and quarterly reports to leadership with actionable insights and recommendationsA/B test content, posting times, formats, and messaging to continuously improve ROIStay current with platform insights, native analytics, and third-party toolsPartner with Marketing, PR, Product, and Creative teams to ensure cohesive brand messagingSupport product launches, campaigns, and company initiatives with coordinated social amplificationAdvise leadership on social media trends, opportunities, and risksSkills7+ years of social media marketing experience, with at least 2 years in a leadership or management roleDemonstrated expertise across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.)Demonstrated ability to create multiplatform social assets with proven performance and track record of engagement and growthProven track record of building engaged communities and growing follower bases organically and through organic and paid strategiesStrong proficiency in content creation, including video production, photography, copywriting, and graphic design (or ability to lead creators in these areas)Deep understanding of platform algorithms, analytics, and paid social advertisingAI native with a deep understanding of how to use AI for analytics and marketingExperience managing social media budgets and optimizing spend for maximum ROIExcellent project management skills; ability to juggle multiple initiatives and meet tight deadlinesStrong written and verbal communication skillsData-driven mindset with comfort analyzing metrics and translating them into strategic recommendationsExperience managing and mentoring teamsBackground in media, entertainment, tech, or consumer brandsExperience with influencer partnerships and brand collaborationsKnowledge of emerging platforms and early adoption of new social trendsCertifications in Google Analytics, Meta Blueprint, or similar platformsExperience with social listening tools and competitive analysisPortfolio demonstrating successful campaigns across multiple platformsCompany OverviewRun-A-Muck is a multiplatform media firm that tells provocative, culturally disruptive stories. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://werunamuck.com/.