[Remote] Head of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Vercel is a company that provides developers with tools and cloud infrastructure to enhance web development. They are seeking a Head of Product Marketing to lead their product marketing strategies, focusing on Vercel's suite of products and targeting large-scale enterprises. The role involves creating compelling product messaging, collaborating with various teams, and driving product adoption.ResponsibilitiesDevelop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makersLead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segmentsCollaborate closely with the Product team to translate technical features into clear value propositions and benefits for customersConduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development prioritiesDevelop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customersCreate and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business valueWork closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizationsLead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presentedCollaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospectsImplement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature developmentDevelop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiativesStay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offeringsSkillsDeep understanding of the developer ecosystem and the frontend development landscapeStrong experience in product marketing for technical products—ideally someone from a cloud-native companyPassion for Next.js and a deep understanding of the Vercel platform and its value proposition8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teamsExceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teamsBrand taste is an absolute mustExcellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlinesUser of X or Bluesky. You must be where your audience isBenefitsGreat compensation package and stock options.Inclusive Healthcare Package.Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.Remote Friendly - Work with teammates from different time zones across the globe.We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.Company OverviewVercel is a developer platform that provides cloud infrastructure services for the web. It was founded in 2015, and is headquartered in Covina, California, USA, with a workforce of 501-1000 employees. Its website is https://vercel.com.