[Remote] Head of Product-Led Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Dropbox is seeking a Senior Director of Product-Led Growth (PLG) Marketing to lead marketing's contribution to their self-serve revenue line. This role involves overseeing global digital marketing functions, managing P&L for PLG initiatives, and collaborating with various teams to optimize user journeys and drive customer acquisition and retention.ResponsibilitiesDrive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value (LTV) while managing efficient customer acquisition costs (CAC)Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work (SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisitionOwn the global lifecycle marketing strategy (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retentionLead SEO/GEO (Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization (CRO), and deep user engagementPartner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead (PQL) criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound executionEstablish a rigorous culture of experimentation (A/B testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROILead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learningSkills10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational designDeep Media Expertise: Proven track record of managing large-scale paid media programs (search, social, video, display) that simultaneously drive brand equity and measurable self-serve acquisitionAdvanced Lifecycle Mastery: Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration (email, in-app, push)Analytical Rigor: Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling (MMM), and translating complex performance data into crisp, executive-ready narrativesStakeholder Management: Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goalsHybrid GTM Experience: Proven success operating in a hybrid GTM model, with a track record of leveraging product usage data to fuel enterprise sales pipelines and account-based marketing (ABM) strategiesExperience managing large global media budgets ($50M+) and complex agency/partner ecosystemsStrong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms (CDPs), marketing automation, multi-touch attribution tools, and data privacy governanceDemonstrated success scaling acquisition efficiency (payback periods, LTV:CAC ratios) without sacrificing brand integrityExperience navigating modern measurement challenges, including privacy changes (iOS/ATT), cookie deprecation, and first-party data strategiesExperience with multi-segment marketing, ranging from individual consumers and SMBs to mid-market and enterprise expansionCompany OverviewDropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions. It was founded in 2007, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.dropbox.com.Company H1B SponsorshipDropbox has a track record of offering H1B sponsorships, with 13 in 2026, 121 in 2025, 105 in 2024, 103 in 2023, 166 in 2022, 197 in 2021, 157 in 2020. Please note that this does not guarantee sponsorship for this specific role.