[Remote] Head of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Dearest Care is a mission-driven company focused on transforming patient advocacy in healthcare. They are seeking a Head of Performance Marketing to lead their paid social performance, focusing on campaign strategy, budget management, and creative testing to drive qualified patient acquisition.ResponsibilitiesLead paid social performance across Meta: campaign strategy, account structure, audience testing, budget management, creative testing, and ongoing optimizationBuild a system where message, creative, audience, landing page, lead quality, and downstream conversion are all connected and optimized—not just platform metricsTransform Dearest Care’s positioning into scalable ad concepts that convey advocacy as clear, urgent, trustworthy, and accessibleWork with creative and brand teams to identify resonant messages, breakthrough hooks, and which creative themes to expand, retire, or refineEstablish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendationsAnalyze the full-funnel: impressions, CTR, CPC, CVR, lead quality, booked appointments, show rates, enrollment, retention, and lifetime valuePartner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reportingOwn measurement hygiene for paid social: Pixel, CAPI, event mapping, UTMs, conversion signals, and quality feedback loopsAlign with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-clickDiagnose where performance issues arise—creative fatigue, audience saturation, landing page issues, lead quality, tracking, or offer/message mismatchTest new paid social channels (TikTok, Snapchat, YouTube Shorts, or others) and evaluate their performance potentialTranslate channel performance into actionable recommendations for leadership and cross-functional teamsEstablish reporting rhythms, testing priorities, documentation, and decision rules for paid socialManage and mentor junior team members or external partners as needed as the team growsSkills3–6+ years of hands-on paid social experience, including managing substantial budgets for Meta and Google campaignsExperience with significant monthly or annual spend, ideally in high-growth startups, consumer healthcare, insurance, lead generation, marketplaces, fintech, or other high-consideration categoriesIn-depth understanding of Meta and Google campaign architecture, optimization mechanics, budget pacing, bidding, creative testing, and audience strategyTrack record of optimizing toward true business outcomes—not just low CPAs or cheap clicksStrong creative judgment and the ability to analyze, critique, and suggest improvements for ad messaging and targetingProficiency with both quantitative (data, funnel metrics) and qualitative (patient feedback, call outcomes, creative insights) performance signalsExperience managing tracking and measurement: Meta Pixel, CAPI, UTMs, attribution windows, event definitions, funnel reportingAbility to communicate results and strategy clearly to non-marketers, without jargonProactive ownership, drive for continuous improvement, and willingness to move quickly and iterateExcellent taste, clear written communication, and demonstrated empathy for patients, caregivers, older adults, and families navigating healthcareBackground in lead generation, healthcare, Medicare, insurance, benefits, home care, financial services, or other trust-heavy consumer sectorsPaid social experience on TikTok, Reddit, YouTube, or similar channelsCompany OverviewFor decades, knowing how to navigate healthcare was a luxury good. The lucky few had someone in their corner. Everyone else had a 1-800 number. It was founded in 2025, and is headquartered in San Francisco, CA, US, with a workforce of 51-200 employees. Its website is http://www.dearestcare.com.