[Remote] Head of Member Growth and Engagement

Note: The job is a remote job and is open to candidates in USA. Pomelo Care is a leading virtual medical practice dedicated to redefining the healthcare journey for women and children. As the Head of Member Growth and Engagement, you will be responsible for architecting and operating the revenue engine, overseeing the entire member lifecycle from lead identification to retention while collaborating with various teams to enhance performance.ResponsibilitiesOrchestrate the end-to-end member growth and retention strategy, aligning cross-functional roadmaps to drive step-change improvements in business performanceOwn the P&L-defining metrics of the business, including Enrollment Rate, LTV:CAC, and Monthly RetentionPartner with Strategic Finance to model performance inputs and establish long-term enrollment and engagement targetsArchitect the end-to-end member journey, identifying high-impact engagement touchpoints and implementing automated interventions to mitigate churnTranslate annual financial goals into rigorous monthly and weekly operational plans to ensure the business is always paced to exceed revenue targetsMaintain a high-fidelity feedback loop with the executive team, providing transparent reporting on KPIs, campaign performance, and revenue pacingDirectly oversee a multi-disciplinary team across Outreach, Lifecycle Marketing, and Marketing Operations to foster a high-performance, data-driven cultureIdentify and diagnose performance gaps in real-time, deploying rapid-response tactics to protect in-month revenue and retention targetsInfluence the technical roadmap for CRM and marketing automation to ensure the organization has the precision instrumentation required for scalePartner with Product and Engineering to co-author roadmaps and define KRs, ensuring technical resources are prioritized against commercial impact and that teams are held accountable for moving the needle on growth and retention metricsSkills10+ years of experience with at least 4+ years in senior leadership within subscription models, operating with a P&L owner's mindset and total bottom-line accountabilityCan quantify every action, treating a 1% shift in retention as a critical financial lever rather than just a marketing metricPossess the technical depth to partner with Product and Engineering to architect the infrastructure your revenue engine requiresAbility to move fluidly between high-level strategy and granular data, diagnosing root causes quickly and doing the math to ensure goals are reachableA proven leader of multi-disciplinary teams who influences cross-functional roadmaps to unlock step-change growthAbility to thrive on owning a number and proactively deploy tactics to close performance gaps before they impact the quarterComfortable balancing growth-hungry urgency with a deep respect for product integrity and the long-term member experienceBenefitsCompetitive healthcare benefitsGenerous equity compensationUnlimited vacationMembership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)Company OverviewPomelo Care is a health technology company that develops evidence-based healthcare solutions for women and children. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://pomelocare.com.