[Remote] Head of Marketing & Growth

Note: The job is a remote job and is open to candidates in USA. RPM Healthcare partners with healthcare providers to deliver scalable care management programs. They are seeking a Head of Marketing & Growth to drive brand awareness, generate demand, and support sales growth while building a scalable marketing function.ResponsibilitiesOwn and execute RPM Healthcare's growth marketing strategyDevelop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employersPartner closely with sales leadership to support pipeline generation and revenue growthBuild lead nurturing programs that move prospects from awareness to opportunityDevelop account-based marketing initiatives for strategic target accountsCreate campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiativesImprove lead conversion performance across the funnelLead the ongoing evolution of the RPM Healthcare brandImprove website messaging, positioning, and user experienceStrengthen RPM's market presence through thought leadership, content, PR, and industry visibilityEnsure consistent messaging across all channels and customer touchpointsHelp define how RPM Healthcare is positioned against competitorsCreate presentations, case studies, one-pagers, videos, and sales collateralSupport executive presentations and conference opportunitiesPartner with sales to create targeted campaigns and outreach initiativesBuild marketing programs that directly support revenue generationWork closely with the team to improve HubSpot utilization, automation, reporting, and campaign executionEstablish KPIs, reporting processes, and performance dashboardsManage marketing budgets, contractors, agencies, and external vendorsContinuously evaluate marketing effectiveness and ROISkills5+ years of marketing experience with increasing levels of responsibilityProven experience supporting revenue growth through marketing initiativesStrong understanding of demand generation, branding, content strategy, and sales enablementExperience working closely with sales organizationsAbility to operate as both strategist and executorStrong project management and organizational skillsStrong written and verbal communication skillsComfortable working independently in a fully remote environmentAbility to thrive in a fast-moving, entrepreneurial organizationHealthcare, healthcare technology, or digital healthHubSpotZoomInfoLinkedIn AdvertisingGoogle AdsAccount-Based Marketing (ABM)Marketing automationBrand developmentB2B healthcare marketingPopulation health, RPM, CCM, or value-based careBenefitsAnnual Performance Bonus: Up to 15% of base salaryMedical, dental, and vision insurance401(k)Fully remote work environmentCompany-paid travel expenses for approved business travelDirect access to executive leadershipOpportunity to build and shape the marketing function from the ground upCompany OverviewTurnkey remote patient monitoring platform and services It was founded in 2019, and is headquartered in St. Petersburg, Florida, USA, with a workforce of 51-200 employees. Its website is https://rpmhealthcare.com.