[Remote] Head of Marketing and Growth

Note: The job is a remote job and is open to candidates in USA. Fitt Insider is a specialized recruitment firm for top health and wellness companies, seeking a Head of Marketing and Growth for their client, the world’s largest direct-to-consumer genomics platform. The role involves developing and executing a comprehensive growth strategy while leading a high-performing team to drive customer acquisition, retention, and revenue growth in the personalized health sector.ResponsibilitiesOwn the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountabilityDevelop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brandBuild and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channelsImprove CAC, payback period, and contribution margin through structured experimentationDesign and run A/B tests across creative, targeting, landing pages, and funnel flowsLead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime valueBuild lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churnDefine and evolve the core value proposition and messaging architecture for the subscription offeringEnsure alignment between acquisition messaging, product experience, and lifecycle communicationsAdvance our brand toward category authority in personalized genomics while supporting performance goalsChampion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritizationImplement scalable growth processes and infrastructure that enable rapid testing and learningBuild, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-onSkills10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categoriesProven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution marginDeep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economicsStrong background in lifecycle and subscription optimization, including onboarding, retention, and churn reductionExperience evolving brand positioning while scaling performance channels in competitive marketsHands-on expertise designing and running structured experimentation and A/B testing across the funnelTrack record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creativeExperience implementing marketing systems and processes in a fast-growing startup environmentCompany OverviewFitt Insider is a media-powered platform connecting the people, brands, and capital defining the next era of well-being. It was founded in 2020, and is headquartered in Pittsburgh, Pennsylvania, US, with a workforce of 51-200 employees. Its website is https://insider.fitt.co/.